Auto brands are working to supercharge comfort and experience in car design
Trend - As the smart car concept is continuously evolving, auto brands are looking for ways to deliver on designs that closely mimic the home environment. The range of concepts here is robust—from entertainment solutions to chic interiors that are powered by smart technology.
Insight - As innovative technology is continuously introduced into new markets, contemporary consumers are setting the bar for their expectations higher. Aware that tech can deliver on multiple desired features—including comfort, convenience, efficiency, and precisions—individuals are looking for increasingly elevated lifestyle experiences. This is rooted partially in curiosity, as well as a desire of alleviating any unnecessary stress.
Insight - As innovative technology is continuously introduced into new markets, contemporary consumers are setting the bar for their expectations higher. Aware that tech can deliver on multiple desired features—including comfort, convenience, efficiency, and precisions—individuals are looking for increasingly elevated lifestyle experiences. This is rooted partially in curiosity, as well as a desire of alleviating any unnecessary stress.
Workshop Question - How can your brand help consumers feel more comfortable in their day-to-day?
Trend Themes
1. Home-inspired Auto - Auto brands are mimicking home designs to supercharge comfort and experience in car design.
2. Smart In-car Information Systems - Innovative in-car information systems that learn from users and provides real-time adjustments are the latest rage in the auto industry.
3. Socialization-enhancing Electric Vehicles - Electric vehicle designs that provide an experience like a living room on wheels, housing biometric sensors and aromatherapy, aim to boost social interactions among passengers.
Industry Implications
1. Automotive Industry - Auto brands can explore ways to mimic home designs and implement smart in-car technology systems that learn from users.
2. Technology Industry - Tech companies can work with auto manufacturers to create new designs that allow for augmented reality and near-field and far-field content display for in-car systems.
3. Experience Economy Industry - With consumers increasingly seeking elevated lifestyle experiences, industries can innovate electric vehicles that combine technological features with sophisticated designs to enforce luxury and comfort.
5 Featured, 44 Examples:
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Date Range:
Jan 20 — Jan 21
Trending:
Hot
Consumer Insight Topics:
