Function of Beauty's Popup Offers a Bespoke Beauty Range
Jana Pijak — December 21, 2016 — Art & Design
References: functionofbeauty & fashionweekdaily
As consumers' demand for organic and bespoke beauty products continues to grow, more and more independent retailers are aiming to offer goods that fulfill this desire -- something that Function of Beauty has excelled at.
"Turning Mulberry Street’s Ruby’s Cafe into a chic chemistry lab that churns out customized, personalized haircare," the brand gave eco-conscious beauty buffs a chance to create products designed to fit their specific hair needs.
Resembling cold pressed juice products, the shop's shampoos and conditioners were all created using natural ingredients while its interior was fitted with high-tech lab equipment. Additionally, a staff of lab coat-clad scientists worked to create shoppers' bespoke beauty picks, ensuring satisfaction and a product range that corresponded with varying needs.
"Turning Mulberry Street’s Ruby’s Cafe into a chic chemistry lab that churns out customized, personalized haircare," the brand gave eco-conscious beauty buffs a chance to create products designed to fit their specific hair needs.
Resembling cold pressed juice products, the shop's shampoos and conditioners were all created using natural ingredients while its interior was fitted with high-tech lab equipment. Additionally, a staff of lab coat-clad scientists worked to create shoppers' bespoke beauty picks, ensuring satisfaction and a product range that corresponded with varying needs.
Trend Themes
1. Bespoke Beauty Products - Function of Beauty has created customized hair care products that cater to specific hair needs, reflecting the growing demand for personalized beauty products.
2. Organic Beauty Products - Function of Beauty's use of natural ingredients in their hair care products reflects the increasing trend of eco-consciousness among consumers in the beauty industry.
3. High-tech Beauty Labs - Function of Beauty's use of high-tech lab equipment to create customized hair care products highlights a trend of incorporating advanced technology in beauty product development.
Industry Implications
1. Beauty and Personal Care Industry - The growing demand for customized and organic beauty products presents an opportunity for businesses to cater to consumers' specific needs and capitalize on the trend toward eco-consciousness.
2. Retail Industry - The success of Function of Beauty's pop-up shop demonstrates the potential for independent retailers to offer bespoke and high-tech product customization, creating a unique customer experience that sets them apart from larger competitors.
3. Technology Industry - The incorporation of high-tech equipment and software in beauty product development offers opportunities for technology companies to partner with beauty brands and create innovative solutions for the market.
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