Westin Hotels and Resorts' Project Rise: ThreadForward Reweaves Linens
Laura McQuarrie — March 30, 2018 — Eco
References: starwoodhotels & cleantheworld.org
There is a staggering amount of textile waste that comes from the hospitality industry, but Westin Hotels and Resorts is doing its part to reduce its environmental footprint with an initiative called Project Rise: ThreadForward.
Project Rise: ThreadForward works with Clean the World in order to clean, process and reweave hotel bed linens so that they can be put to good use as pajama sets for children in need. These pajamas can be purchased online for $25 through Westin Hotels and Resorts, with proceeds donated to the non-profit organization Delivering Good.
The playful sleepwear sets for kids boast a Westin color palette and the image of a child rising to the moon with a book in hand.
Project Rise: ThreadForward works with Clean the World in order to clean, process and reweave hotel bed linens so that they can be put to good use as pajama sets for children in need. These pajamas can be purchased online for $25 through Westin Hotels and Resorts, with proceeds donated to the non-profit organization Delivering Good.
The playful sleepwear sets for kids boast a Westin color palette and the image of a child rising to the moon with a book in hand.
Trend Themes
1. Textile Upcycling - Explore innovative ways to repurpose textile waste and create new products.
2. Sustainable Hospitality - Embrace eco-friendly initiatives in the hospitality industry to reduce environmental impact.
3. Socially Responsible Merchandise - Develop products that support charitable causes and give back to the community.
Industry Implications
1. Textile Recycling - Discover opportunities to recycle and transform textile waste into valuable materials.
2. Hospitality - Implement sustainable practices in hotels and resorts to promote environmental conservation.
3. Apparel Retail - Introduce socially responsible merchandise that resonates with consumers.
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