LEGO Has Created Frozen 2 Sets Ahead of the Film's Release
Daniel Johnson — October 11, 2019 — Marketing
Ahead of the new film's release on November 22nd, LEGO has created a number of different Frozen 2 sets. All of the new Frozen 2 sets depict different scene locations and characters from the movie. Some of the notable characters included in the new Frozen 2 themed LEGO sets are Anna, Elsa, Olaf, Sven, and Kristoff. The locations depicted include Elsa's Magical Ice Palace, Arendelle Castle Village, and the Enchanted Treehouse.
The Frozen 2 LEGO sets were created for children aged anywhere from four to six. The LEGO sets are clearly marketed to children who are also fans of the movie franchise. Creating merchandise for the movie ahead of its release is a good way to promote its release, and to increase interest in the product by marketing it to an existing fan base.
Image Credit: LEGO
The Frozen 2 LEGO sets were created for children aged anywhere from four to six. The LEGO sets are clearly marketed to children who are also fans of the movie franchise. Creating merchandise for the movie ahead of its release is a good way to promote its release, and to increase interest in the product by marketing it to an existing fan base.
Image Credit: LEGO
Trend Themes
1. Merchandising Tie-ins - Creating merchandise for a movie franchise ahead of its release can increase interest in the product by marketing it to an existing fan base.
2. Film-themed Toy Sets - Creating toy sets that depict different scene locations and characters from a popular movie can appeal to children who are fans of the franchise.
3. Age-specific LEGO Sets - Designing LEGO sets that are specifically targeted towards a certain age group can enhance the play experience for children.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the popularity of movie franchises by creating themed toy sets that align with new film releases.
2. Merchandising - Companies that specialize in merchandise production can collaborate with movie franchises to create branded products that generate excitement and anticipation for upcoming films.
3. Entertainment - The entertainment industry can leverage movie franchises by developing licensed merchandise, such as toy sets, to promote films and engage fans.
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