'Jenga Ocean' Features Blocks Made from Recycled Fishing Nets
Laura McQuarrie — November 29, 2017 — Eco
References: bureo.co & treehugger
Bureo is a company that makes a variety of products, including skateboard and sunglasses, from ocean plastic and its newest creation introduces 'Jenga Ocean.'
The eco-friendly version of the family favorite stacking game introduces gameplay pieces that are made entirely from recycled fishing nets, which are sourced through Bureo's Net Positiva recycling program.
As part of this unique collaboration, Bureo and Jenga have introduced a special set of rules for Jenga Ocean that is centered around saving the animals. Additionally, Jenga Ocean teaches players about the damage caused by discarded fishing nets and how they can help. The design of the stacking block pieces also include special artwork from surfer, designer and artist Lake Buckley. The packaging for Jenga Ocean is 100% recycled and recyclable.
The eco-friendly version of the family favorite stacking game introduces gameplay pieces that are made entirely from recycled fishing nets, which are sourced through Bureo's Net Positiva recycling program.
As part of this unique collaboration, Bureo and Jenga have introduced a special set of rules for Jenga Ocean that is centered around saving the animals. Additionally, Jenga Ocean teaches players about the damage caused by discarded fishing nets and how they can help. The design of the stacking block pieces also include special artwork from surfer, designer and artist Lake Buckley. The packaging for Jenga Ocean is 100% recycled and recyclable.
Trend Themes
1. Eco-friendly Board Games - The upcycled block stacking game 'Jenga Ocean' showcases the trend of creating eco-friendly board games by using recycled materials.
2. Circular Economy in Gaming - The use of recycled fishing nets to create the blocks in 'Jenga Ocean' exemplifies the trend of embracing the circular economy in the gaming industry.
3. Sustainability Education Through Play - Jenga Ocean's special set of rules and educational elements highlight the trend of using games as a tool to educate players about sustainability and environmental issues.
Industry Implications
1. Toy and Game Industry - The 'Jenga Ocean' game introduces a disruptive innovation opportunity for the toy and game industry to incorporate more sustainable materials in their products, such as using recycled or upcycled materials.
2. Outdoor and Recreational Equipment - The use of recycled fishing nets in 'Jenga Ocean' presents an opportunity for the outdoor and recreational equipment industry to explore more sustainable sourcing and manufacturing practices.
3. Environmental Education and Advocacy Organizations - The educational and awareness-raising aspects of 'Jenga Ocean' create potential for collaboration and partnership opportunities with environmental education and advocacy organizations that aim to promote sustainable practices and conservation efforts.
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