The Soundwave Festival Seeks Sponsorship Funding Online
Jana Pijak — January 21, 2016 — Marketing
References: ripitup.au
The Soundwave Festival is a music event that is currently seeking sponsorship after a bankruptcy last year. While crowdfunding platforms like Kickstarter and Indiegogo have been used to make tech and design projects a reality, this rock music event is being advertised with a Pozible campaign.
Soundwave Festival was a popular concert series that profiled punk rock acts but ended due to a lack of funding. An attempted resurrection of the music festival is currently underway with help from sponsors and a Pozible campaign that hopes to result in donations from fans.
While the relaunched event may be more low key than past instalments, its crowdfunding campaign makes the concert series a reality for punk fans who were sad to see it go while cutting organizers' costs in the process.
Soundwave Festival was a popular concert series that profiled punk rock acts but ended due to a lack of funding. An attempted resurrection of the music festival is currently underway with help from sponsors and a Pozible campaign that hopes to result in donations from fans.
While the relaunched event may be more low key than past instalments, its crowdfunding campaign makes the concert series a reality for punk fans who were sad to see it go while cutting organizers' costs in the process.
Trend Themes
1. Crowdfunded Music Festivals - Opportunity for music festivals to secure funding through online crowdfunding platforms, reducing financial risks and involving fans in the process.
2. Reviving Bankrupt Events - Potential for bankrupt events to be revived through sponsorship and crowdfunding campaigns, allowing organizers to overcome financial setbacks and bring back beloved experiences.
3. Pozible Campaigns - Emergence of Pozible campaigns as a viable crowdfunding option for music events, offering a dedicated platform for fans to contribute and make concerts happen.
Industry Implications
1. Music Festivals - Disruptive innovation opportunity for music festival organizers to embrace crowdfunding as a means to secure financial support and engage with their audience.
2. Sponsorship - Potential for sponsors to support bankrupt or struggling events through partnerships and funding, creating positive brand associations and reaching targeted music enthusiasts.
3. Crowdfunding Platforms - Opportunity for crowdfunding platforms like Kickstarter and Indiegogo to expand their presence in the music industry by catering to the specific needs and demands of festival organizers and fans alike.
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