Zappos' 'Escape' Wanderlust Festival Booth Revives People & Phones
Laura McQuarrie — July 21, 2015 — Marketing
As a company that carries numerous products to support a yoga practice, it was only natural for Zappos to have a presence at Wanderlust 2015 with a festival booth.
In order to give yogis a relaxing place to retreat, Zappos created a "micro retreat" that served as a place for attendees to sip on a glass of juice, power up their phones, get their hair braided, temporarily tattooed or served at the apothecary bar. As a celebration that's all about mindfulness, this station was put together as a thoughtful one-stop-shop for attendees to gather themselves and perhaps even some new gear to take home too.
By creating experiential festival marketing that is meaningful and memorable, many brands are finding success at reaching the Millennial market with impulses and a disposable income.
In order to give yogis a relaxing place to retreat, Zappos created a "micro retreat" that served as a place for attendees to sip on a glass of juice, power up their phones, get their hair braided, temporarily tattooed or served at the apothecary bar. As a celebration that's all about mindfulness, this station was put together as a thoughtful one-stop-shop for attendees to gather themselves and perhaps even some new gear to take home too.
By creating experiential festival marketing that is meaningful and memorable, many brands are finding success at reaching the Millennial market with impulses and a disposable income.
Trend Themes
1. Experiential Festival Marketing - Creating immersive and integrated experiences for festival-goers can drive brand loyalty and increase sales.
2. Wellness Retreat Booths - Providing festival-goers with more than just products, but a place for relaxation and rejuvenation.
3. Mindful One-stop-shops - Providing festival-goers with a variety of services and products that cater to their holistic well-being needs.
Industry Implications
1. Retail Industry - Retail companies can create experiential booths at festivals to increase brand loyalty and product sales.
2. Wellness Industry - Wellness companies can create booths at festivals to provide attendees with a space to relax, rejuvenate, and discover new holistic well-being products.
3. Entertainment Industry - The festival scene is constantly growing, providing opportunities for brands to create meaningful and memorable experiences for attendees that can elevate the festival experience and engage with the Millennial market.
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