Visibility and Outdoor Voices Collaborate to Rethink Essential Yoga Objects
Meghan Young — May 12, 2015 — Lifestyle
As much as traditional yoga blocks are designed to help yogis in their practice, there are many times in which they end up hindering. This series of modern yoga objects addresses their failings in order to better the experience on the mat.
A collaborative collection between apparel brand Outdoor Voices and NYC-based industrial design studio Visibility, these reimagined yoga blocks play with form, color and material to focus as much on aesthetic as they do performance. Comprised of five yoga blocks and objects, they can be used for other workouts as well. When bundled together, the collection is a great display in the home or even the office. Separately, each piece boasts details that make them intuitive to use.
A collaborative collection between apparel brand Outdoor Voices and NYC-based industrial design studio Visibility, these reimagined yoga blocks play with form, color and material to focus as much on aesthetic as they do performance. Comprised of five yoga blocks and objects, they can be used for other workouts as well. When bundled together, the collection is a great display in the home or even the office. Separately, each piece boasts details that make them intuitive to use.
Trend Themes
1. Modern Yoga Objects - Innovations in the design and materials of yoga equipment to improve user experience during practice.
2. Multifunctional Fitness Accessories - The creation of workout items that can cater to various types of exercises for a more convenient fitness routine.
3. Artistic Workout Objects - The merging of functional design and artistic elements to revolutionize the aesthetic appeal of exercise equipment.
Industry Implications
1. Fitness Equipment Industry - Opportunities for disruption with the introduction of modern and multifunctional workout equipment catering to different types of exercises.
2. Design Industry - Opportunities for design professionals to come up with artistic and functional sports equipment that can personalize the fitness experience.
3. Wellness Industry - Incorporation of innovative, trendy and user-oriented elements into yoga and fitness equipment to meet the demands of the growing wellness industry.
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