This New Moët Imperial Packaging Promotes Convenient Luxury
Jana Pijak — January 22, 2016 — Lifestyle
References: moet & luxurylaunches
These champagne six packs by luxe beverage brand Moët promote luxury and convenience. Featuring mini bottles of Moët Imperial, these packs are ideal for birthdays, upcoming Oscar parties or other celebrations that call for a toast.
Despite of its lavish associations, Moët rebrands its product offering in an effort to appeal to a younger demographic. Whether purchased by busy urban professionals or consumed during a country cottage trip, these champagne six packs make the ritual of drinking champagne less formal and more accessible.
While six packs are a common packaging solution for craft beer and soda products, they are also being adapted by premium spirit and sparkling wine manufacturers. This marketing move targets younger audiences while enhancing convenience for consumers who live life on the go.
Despite of its lavish associations, Moët rebrands its product offering in an effort to appeal to a younger demographic. Whether purchased by busy urban professionals or consumed during a country cottage trip, these champagne six packs make the ritual of drinking champagne less formal and more accessible.
While six packs are a common packaging solution for craft beer and soda products, they are also being adapted by premium spirit and sparkling wine manufacturers. This marketing move targets younger audiences while enhancing convenience for consumers who live life on the go.
Trend Themes
1. Convenient Packaging - Adaption of six-pack packaging for premium spirits and wines provides convenient, on-the-go options for younger consumers.
2. Brand Rejuvenation - Rebranding packaging for luxury products such as champagne targets younger demographics whilst maintaining the essence of the brand.
3. Accessible Luxury - Six-pack champagne packaging removes formalities associated with the product, providing consumers with an accessible and celebratory drinking experience.
Industry Implications
1. Alcohol - The growing trend of convenient packaging is being adapted by premium wine and spirit manufacturers to enhance convenience and target younger audiences.
2. Packaging - Packaging companies have the opportunity to innovate and rejuvenate traditional packaging methods for luxury products through six-pack adaptations.
3. Hospitality - Six-pack champagne packaging presents an opportunity for bars, restaurants and hotels to provide a more accessible and affordable luxury drinking experience to their customers.
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