Milky & Moo Looks More Like an Alcoholic Beverage Than Milk
Jamie Danielle Munro — August 28, 2014 — Lifestyle
References: behance.net & packageinspiration
Milky & Moo is a company that sells milk, and the company's new packaging initiative is certainly memorable. The company hired Brian Hernandez to head up the operation, and he took inspiration from wine bottles.
Wine bottles and milk do not usually go hand in hand, but that is what makes this branding so different. The shape and look of the bottle resembles that for wine, but at the base there is a splash of white to represent the milk instead. Granted, one downfall of this packaging is that some people could walk right past looking for milk because at first glance it looks nothing like conventional bottles. However, for those that stop and pick it up it will most likely leave a lasting impression.
Wine bottles and milk do not usually go hand in hand, but that is what makes this branding so different. The shape and look of the bottle resembles that for wine, but at the base there is a splash of white to represent the milk instead. Granted, one downfall of this packaging is that some people could walk right past looking for milk because at first glance it looks nothing like conventional bottles. However, for those that stop and pick it up it will most likely leave a lasting impression.
Trend Themes
1. Wine-inspired Packaging - Disruptive innovation opportunity: Expanding unconventional packaging designs to industries beyond wine, such as milk.
2. Memorable Branding - Disruptive innovation opportunity: Creating unique and memorable packaging designs that stand out on store shelves.
3. Unexpected Industry Pairings - Disruptive innovation opportunity: Exploring unconventional collaborations between industries to create interesting and unexpected products.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions for beverages that break away from traditional designs.
2. Food and Beverage Marketing - Disruptive innovation opportunity: Create disruptive marketing campaigns that challenge industry norms and capture consumer attention.
3. Product Design and Branding - Disruptive innovation opportunity: Redefine the boundaries of product design and branding by thinking beyond conventional practices.
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