The Amsterdam Navigator Small Beer Can Brands Itself as a Pocket-Sized Brew
Laura McQuarrie — September 15, 2015 — Lifestyle
References: amsterdambeers & packagingoftheworld
The Amsterdam Navigator Shot is a small beer that diverges from the more-is-more attitude adopted in the packaging of tallboy cans, six-packs and large growlers. The "beer shot" is reminiscent of a chubby soda can and brands itself as the "first strong pocket-size beer," coming in at 237 ml.
Considering that there is a market full of accessories designed to make the lives of drinkers easier when it comes to transporting beverages, this design addresses these issues simply by getting smaller. The small beer cans take cues from other liquor drinks, suggesting that the shot-like size will deliver just as much fun as some of the more potent alcoholic shots.
The small, convenient size of the beer can is extremely appealing to consumers, especially as many people prefer to snack and sample frequently on the go, instead of sitting down to enjoy a full meal.
Considering that there is a market full of accessories designed to make the lives of drinkers easier when it comes to transporting beverages, this design addresses these issues simply by getting smaller. The small beer cans take cues from other liquor drinks, suggesting that the shot-like size will deliver just as much fun as some of the more potent alcoholic shots.
The small, convenient size of the beer can is extremely appealing to consumers, especially as many people prefer to snack and sample frequently on the go, instead of sitting down to enjoy a full meal.
Trend Themes
1. Pocket-sized Beverages - Creating shot-sized beer cans opens up opportunities to market portable, on-the-go beverages.
2. Miniature Packaging - The trend of downsizing packaging offers new possibilities to create smaller and more convenient products.
3. Snacking On-the-go - Catering to the preference for snacking and sampling while on the move can lead to innovative food and beverage solutions.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore ways to create smaller-sized cans and bottles to meet the demand for portable options.
2. Alcoholic Beverages - In the alcoholic beverage industry, developing miniatures and shot-sized options can offer a more convenient and playful drinking experience.
3. Convenience Food - The convenience food industry can tap into the trend of on-the-go snacking by creating snack-sized portions packaged for portability.
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