Consumers turn to tech-focused aftermarket mods to update older vehicles
Implications - Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Trend Themes
1. Aftermarket Car Modification - Consumers who cannot afford smart vehicles are turning to cost-effective technology integration and customization through aftermarket modifications to maintain control.
2. Smartphone Dash Display Receivers - Convenient access to music, phone calls, apps and more that result in keeping the driver off of their smartphone while on the road.
3. Self-driving Add-ons - A new frontier in autonomous driving technology that allows for self-driving kit attachment to any car.
Industry Implications
1. Automotive - The shift towards aftermarket customization and modifications to maintain control.
2. Technology - The synergy between smartphones and receiver displays systems designed to keep drivers off of this technology while on the road.
3. Robotics - The emergence of advanced self-driving kit attachments to cars.
