Brands help support domestic violence survivors amidst the COVID-19 pandemic
Trend - People around the world, particularly women and children, are dealing with increased instances of domestic abuse as the COVID-19 pandemic has forced people to remain at home indefinitely. Some brands are creating campaigns and services to help, with everything from free rides to shelters to in-store safe spaces making small contributions where possible.
Insight - The COVID-19 pandemic has put a magnifying glass on many issues consumers face--everything from domestic abuse to income inequality are being accelerated by the lifestyle and economic changes that the pandemic has brought on. Increasingly dissatisfied with the failing systems that have long created both micro and macro issues around the world, people are working as activists and pressuring brands and institutions to better support vulnerable people.
Insight - The COVID-19 pandemic has put a magnifying glass on many issues consumers face--everything from domestic abuse to income inequality are being accelerated by the lifestyle and economic changes that the pandemic has brought on. Increasingly dissatisfied with the failing systems that have long created both micro and macro issues around the world, people are working as activists and pressuring brands and institutions to better support vulnerable people.
Workshop Question - What can your brand do to help employees and customers who are currently dealing with life-changing issues?
Trend Themes
1. Increased Domestic Violence - The COVID-19 pandemic has led to a rise in domestic violence, leading to increased demand for anti-domestic violence services and campaigns.
2. Awareness and Advocacy - People are working as activists and demanding support from brands and institutions to better help vulnerable populations, leading to increased awareness and advocacy.
3. Discreet and Accessible Services - Technology and partnerships are being utilized to provide discreet and accessible services for domestic violence victims, such as text/chat services and shielded web portals.
Industry Implications
1. Nonprofit and Social Services - Nonprofit and social services organizations can provide support and resources for domestic violence victims and improve communication to make their services more accessible.
2. Technology - Technology can play a role in providing discreet and accessible services for domestic violence victims, such as text/chat services and shielded web portals.
3. Retail and Consumer Brands - Consumer brands and retailers can create campaigns and services to support domestic violence victims, such as in-store safe spaces and ride donations.
8 Featured, 52 Examples:
101,952 Total Clicks
Date Range:
Apr 20 — Dec 22
Trending:
Mild
Consumer Insight Topics:
