Santander Bank Launched the #InSomeoneElsesShoes Campaign
Grace Mahas — October 9, 2019 — Social Good
References: santanderbank & thedrum
In honor of National Domestic Violence Awareness Month this October, Santander Banks launched the #InSomeoneElsesShoes campaign to raise awareness regarding the devastating financial repercussions of domestic abuse. The campaign features multiple testimonials from real survivors that depict their financial struggles after leaving their abuser. For example, having their partner change the banking passwords, incur debt under the survivor's name, or empty out their children's education funds.
As part of the #InSomeoneElsesShoes campaign, the brand also launched an interactive exhibit that underscores various financial hardships victims face to give individuals a glimpse into the structural and systemic aspects of financial abuse.
To help those affected, Santander Banks established micro-lending programs for survivors that enable them to rebuild their credit as well as financial literacy resources.
As part of the #InSomeoneElsesShoes campaign, the brand also launched an interactive exhibit that underscores various financial hardships victims face to give individuals a glimpse into the structural and systemic aspects of financial abuse.
To help those affected, Santander Banks established micro-lending programs for survivors that enable them to rebuild their credit as well as financial literacy resources.
Trend Themes
1. Financial Impact of Domestic Abuse - There is a growing trend of raising awareness about the financial repercussions of domestic abuse, creating opportunities for organizations to develop innovative solutions to support survivors.
2. Interactive Awareness Campaigns - The use of interactive exhibits and multimedia campaigns to educate individuals about the complexities of domestic abuse and its financial implications presents opportunities for brands to engage and create meaningful impact.
3. Micro-lending Programs for Survivors - The establishment of micro-lending programs and financial literacy resources specifically designed for survivors of domestic abuse presents a trend that provides opportunities for financial institutions to make a positive difference.
Industry Implications
1. Banking - The banking industry can play a crucial role in developing financial products and services tailored to support survivors of domestic abuse, disrupting traditional approaches to banking.
2. Non-profit - Non-profit organizations dedicated to supporting survivors of domestic abuse have the opportunity to innovate and collaborate with other sectors to create comprehensive programs and initiatives.
3. Technology - The integration of technology solutions, such as secure digital platforms and mobile apps, within the context of domestic abuse support can revolutionize the way survivors access financial resources and rebuild their lives.
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