High-end restaurants are offering elevated take-out options during lockdown
Trend - Many luxury restaurants are pivoting to take-out as measures taken against the COVID-19 outbreak has necessitated their closure. These establishments are offering all kinds of meal options, including five-course experiences, that take advantage of high-end ingredients and specially curated combinations.
Insight - Although consumers are appreciative of the comfort that staying at home grants them, many are beginning to reminisce about more elevated experiences, emphasizing a desire for high-end indulgence. Consumers are finding such experiences to be increasingly accessible to them as costs have gone down due to restrictions to in-person service. As a result, they feel more comfortable partaking in luxury experiences, knowing that they can diversify their day without breaking the bank.
Insight - Although consumers are appreciative of the comfort that staying at home grants them, many are beginning to reminisce about more elevated experiences, emphasizing a desire for high-end indulgence. Consumers are finding such experiences to be increasingly accessible to them as costs have gone down due to restrictions to in-person service. As a result, they feel more comfortable partaking in luxury experiences, knowing that they can diversify their day without breaking the bank.
Workshop Question - How could your brand deliver an elevated experience to consumers in lockdown?
Trend Themes
1. Luxury Restaurants Pivoting to Take-out - High-end restaurants are offering elevated take-out options during lockdown due to COVID-19 outbreak.
2. At-home Fine Dining Experience - Fine dining experiences are being offered through at-home meal kits and collaborative five-course meals as a result of COVID-19
3. Accessible Gourmet Cuisine - Consumers are finding gourmet cuisine more accessible and cost-effective through take-out menus and meal kits.
Industry Implications
1. Restaurant Industry - With restaurant closures due to COVID-19, industry professionals can embrace at-home dining experiences to expose their luxurious fare to a wider audience.
2. Fine Dining Industry - By offering more affordable take-out options, fine dining industry professionals can make their cuisine more accessible and cost-effective to a wider market.
3. Food Delivery Industry - Food delivery companies can partner with luxury restaurants to deliver gourmet cuisine directly to consumers, capitalizing on the trend towards at-home fine dining experiences.
4 Featured, 11 Examples:
15,771 Total Clicks
Date Range:
May 20 — May 20
Trending:
Warm
Consumer Insight Topics:
