Survivor's International Women's Day Ad Stars Female Athletes
Jana Pijak — March 2, 2021 — Marketing
References: prnewswire
Survivor's new International Women's Day campaign spotlights real life inspirational stories from women in sport, the military and more. The company is an "award-winning designer and pioneer of rugged device protection engineered for the front lines and used by everyone" and recently teamed up with Olympic track and field star Tianna Bartoletta and Miss USA, motivational speaker and army veteran Deshauna Barber among other notable women.
Alongside its 'Survivor Stories' campaign that will be spotlighted throughout the month of March, Survivor will also "donate 25 percent of the month’s product sales from Verizon.com and GetSurvivor.com to Service Women’s Action Network." Service Women's Action Network (SWAN) was founded by Deshauna Barber and aims to celebrate women who have overcome various hurdles in their lives only to come out stronger and to inspire others around them -- a vision synonymous with this year's International Women's Day "Choose to Challenge" theme.
Image Credit: Survivor
Alongside its 'Survivor Stories' campaign that will be spotlighted throughout the month of March, Survivor will also "donate 25 percent of the month’s product sales from Verizon.com and GetSurvivor.com to Service Women’s Action Network." Service Women's Action Network (SWAN) was founded by Deshauna Barber and aims to celebrate women who have overcome various hurdles in their lives only to come out stronger and to inspire others around them -- a vision synonymous with this year's International Women's Day "Choose to Challenge" theme.
Image Credit: Survivor
Trend Themes
1. Female Empowerment Campaigns - Companies can create campaigns that showcase inspirational stories of powerful women, highlighting the diversity and strength of women across various industries and roles.
2. Cause Marketing and Donations - Brands can partner with organizations and donate a portion of sales to support causes that align with their values, increasing brand loyalty and social impact.
3. Collaboration with Influential Women - By partnering with notable women in various industries, brands can gain visibility and credibility, and showcase their commitment to promoting women's empowerment.
Industry Implications
1. Consumer Goods - Consumer goods companies can create advertising campaigns that promote female empowerment, partnering with influential women to gain visibility and improve brand reputation.
2. Technology - Technology companies can donate a portion of sales to organizations that support women in technology or partner with female engineers and designers to innovate new products.
3. Non-profit - Non-profit organizations focused on women's empowerment can create partnerships with brands and companies to receive donations and increase visibility for their cause.
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