The UK Says NO MORE Fight Domestic Violence Amid COVID-19
Grace Mahas — April 29, 2020 — Social Good
References: nomore.org & thedrum
Amid the COVID-19 outbreak, most are forced to stay at home which has lead to a drastic increase in domestic violence cases across the globe — to combat this, Great Guns released the campaign 'UK Says NO MORE,' which encourages citizens to call authorities if they suspect abuse.
The UK Says NO MORE video begins with a scene we are all familiar with during the COVID-19 era, a man washing his hands at his kitchen skin. The shot is shown as a neighbor looking on from a window, however, as the video plays on we see the legs of an unconscious woman in the background. The PSA reminds viewers that "if you are safe at home during isolation, you can help a survivor who is not," and encourages to take action against domestic abuse.
Image Credit: Great Guns
The UK Says NO MORE video begins with a scene we are all familiar with during the COVID-19 era, a man washing his hands at his kitchen skin. The shot is shown as a neighbor looking on from a window, however, as the video plays on we see the legs of an unconscious woman in the background. The PSA reminds viewers that "if you are safe at home during isolation, you can help a survivor who is not," and encourages to take action against domestic abuse.
Image Credit: Great Guns
Trend Themes
1. Anti-domestic Violence Campaigns - The trend of anti-domestic violence campaigns is ripe for disruption by using innovative storytelling and digital techniques to create more engaging and impactful messaging.
2. Remote Action Against Domestic Violence - The trend of encouraging remote action against domestic violence is a disruptive opportunity for digital and mobile technologies that can enable people to take quick and effective steps to report abuse and get help.
3. Intersection of Public Health and Social Justice - The trend of prioritizing the intersection of public health and social justice provides an opportunity to explore and address the root causes of domestic violence, such as poverty, systemic inequality, trauma, and mental health.
Industry Implications
1. Social Impact and Advocacy - The social impact and advocacy industry can play a critical role in driving innovation in anti-domestic violence campaigns, including the use of digital media, data analytics, and community mobilization.
2. Technology and Digital Media - The technology and digital media industry can provide innovative solutions for remote action and support against domestic violence, such as mobile apps, chatbots, virtual counseling, and social media engagement.
3. Public Health and Healthcare - The public health and healthcare industry can apply a social determinants of health lens to domestic violence prevention and response, and leverage clinical care settings as an opportunity for early screening and intervention for survivors and perpetrators of abuse.
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