Brands are recreating camp experiences from home for kids during the summer
Trend - Many of society's functions have come to a halt because of the COVID-19 global pandemic, affecting companies and consumers alike. As summer season comes, companies are swapping out summer camps for virtual experiences.
Insight - During times of high-stress, especially at a global scale, consumers are looking for a way to escape through safe experiences that recall natural routines. As summer comes, they are becoming more restless with mandatory physical distancing and restrictions. As a result, they turn to companies that offer virtual experiences that are reminiscent of normal life before the pandemic.
Insight - During times of high-stress, especially at a global scale, consumers are looking for a way to escape through safe experiences that recall natural routines. As summer comes, they are becoming more restless with mandatory physical distancing and restrictions. As a result, they turn to companies that offer virtual experiences that are reminiscent of normal life before the pandemic.
Workshop Question - How is your company adapting to changed policies and customer routines?
Trend Themes
1. Virtual Summer Camps - As a result of the pandemic, companies are offering virtual summer camps for kids, providing a safe way for children to experience summer camp activities from a distance.
2. Skill-based Virtual Camps - DIY and Make: Online offer skill-based virtual camps that allow children to enhance a variety of skills such as art, music, business, and engineering from the safety of their homes.
3. Weekly Virtual Camps - Make: Online also offers weekly themed camps that allow children to engage in a variety of activities including designing and flying kites, making slime, building toys, and more.
Industry Implications
1. Education - Companies that offer virtual summer camps can collaborate with schools and other educational institutions to provide immersive and educational experiences for children.
2. Entertainment - The entertainment industry can utilize virtual summer camps and activities as a way to keep children engaged and entertained, providing new content and revenue streams.
3. Retail - Retail brands can partner with virtual summer camps to provide branded products and experiences that enhance the camp experience for children and parents alike.
4 Featured, 25 Examples:
42,348 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Average
Consumer Insight Topics:
