Companies are striving to recreate pre-COVID-19 activities and ambiances
Trend - Many brands are attempting to recreate experiences from pre-COVID-19 when physical distancing wasn't imposed as a strict safety measure by governments. These ambiance-replicating initiatives target outdoor public spaces, dining-in experiences, and more.
Insight - As time progresses, consumers are feeling more restless as non-essential businesses remain closed and physical distancing guidelines are still in effect due to COVID-19. Many individuals are missing their pre-pandemic routines and as a result, nostalgia over certain everyday activities that are currently forbidden is setting in.. Pertaining mostly to experiences that were widely available then, consumers seek to replicate these activities at home.
Insight - As time progresses, consumers are feeling more restless as non-essential businesses remain closed and physical distancing guidelines are still in effect due to COVID-19. Many individuals are missing their pre-pandemic routines and as a result, nostalgia over certain everyday activities that are currently forbidden is setting in.. Pertaining mostly to experiences that were widely available then, consumers seek to replicate these activities at home.
Workshop Question - How could your brand appeal to pre-pandemic nostalgia?
Trend Themes
1. Nostalgia Replication - Brands try to recreate pre-COVID-19 experiences to satisfy restless consumers amidst extended physical distancing guidelines.
2. Computer-generated Models - Brands utilize computer-generated models to showcase and promote products in the absence of usual photoshoots and campaigns.
3. Ambient Soundscapes - Businesses are producing ambient soundscapes to fulfill the sense of normalcy and nostalgia associated with bustling city living amidst quarantine and lockdowns.
Industry Implications
1. Food Industry - Restaurants and food establishments try to innovate and reimagine ways to recreate in-person dining experiences for customers, such as virtual dine-ins and food delivery events.
2. Marketing and Advertising Industry - Brands explore novel ways to advertise their products by incorporating computer-generated models and virtual reality campaigns to promote their products in the absence of in-person shoots and advertisements.
3. Tech and Entertainment Industry - Businesses create ambient tracks to capture city soundscapes and release virtual entertainment for home-bound audiences amidst the pandemic.
4 Featured, 36 Examples:
105,808 Total Clicks
Date Range:
Apr 20 — May 20
Trending:
Average
Consumer Insight Topics:
