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Waxed Apparel

Brands are using waxed material to construct sturdy clothing designs

Trend - Fashion brands are prioritizing durability when it comes to their craftsmanship in order to sustain different weather conditions. To do so, many companies are constructing their apparel with waxed fabrication to provide a protective layer without compromising design.

Insight - Consumers who value a sense of adventure and regularly enjoy outdoor activities are met with the varying terrain of different weather conditions. Due to the Millennial and Gen Z demographic's presence on social media, they often partake in participatory culture. This causes them to value aesthetics and keep up with visual trends, which serves as a focus when shopping as it blends their social identity with reality. As a result, consumers seek out products that are mindfully constructed for durability without compromising aesthetics for practicality.
Workshop Question - How can you elevate a product's style and functionality simultaneously?
Trend Themes
1. Waxed Fabrication - Fashion brands are prioritizing durable waxed materials for their apparels to accommodate changing weather conditions without compromising the wearer's aesthetic preferences.
2. Premium Weather Outerwear - The increasing demand for durable winter-ready garments prompts fashion-forward professionals to produce weather resistant outerwear without sacrificing style to cater to outdoor enthusiasts who seek both practicality and style.
3. Aging-embracing Products - High-quality waxed garments are designed with features that intentionally foster wear and tear and embrace aging processes to ensure uniqueness over time, serving consumers who are in line with the current trend that encourages wear over replace.
Industry Implications
1. Fashion Industry - Fashion entrepreneurs can capitalize on the demand for premium weather outerwear that's both fashionable and practical, taking advantage of materials like waxed fabrics to create trendy and ultra-durable jackets that suit any weather.
2. Outdoor Industry - Waxed fabrications are perfect for outdoor enthusiasts and adventurers as they provide an additional layer of protection, which is appreciated by individuals involved in activities such as hiking, camping, or mountaineering.
3. Luxury Goods Industry - The demand for products that embrace aging processes rather than hiding them encourages luxury entrepreneurs to design their products, such that they are capable of accommodating the development of unique patina via durable materials like waxed cotton to cater to consumers who prioritize longevity and uniqueness in their products.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
109,249 Total Clicks
Date Range:
Aug 19 — May 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Refined Winter-Ready Parkas
Refined Winter-Ready Parkas
The Norse Projects x British Millerain Fall 2019 Collection is Stylish
The Norse Projects x British Millerain Fall 2019 Collection has been unveiled as a new partnership between the two brands that aims to deliver winter-ready garments well ahead of the upcoming colder... MORE
Demure Director Jackets
Demure Director Jackets
The Barbour x Ridley Scott Director's Jacket is Functional and Chic
The Barbour x Ridley Scott Director’s Jacket is a high-end garment created by the fashion brand and the namesake director to offer ample support for filmmakers or avid style enthusiasts alike... MORE
Functional Field-Ready Jackets
Functional Field-Ready Jackets
The Bridge & Burn Fraser Jacket Provides Premium Element Protection
The Bridge & Burn Fraser Jacket is a premium piece of outerwear for adventurers that will keep them prepared when heading into the field to ensure they’re comfortable at all points.... MORE
Vintage-Inspired Hunting Jackets
Vintage-Inspired Hunting Jackets
The 3Sixteen Hunting Jacket Has a Barnstormer-Like Aesthetic
The 3Sixteen Hunting Jacket is a premium outerwear option that provides a vintage aesthetic for avid professionals and fashion-forward individuals alike to choose when looking to get ready for the... MORE
Canvas Wear-Showing Jackets
Canvas Wear-Showing Jackets
The Flint and Tinder Waxed Trucker Jacket Looks Better with Age
The Flint and Tinder Waxed Trucker jacket is an ultra-durable outerwear option that’s built with the needs of avid motorcyclists or adventurers in mind that will offer protection as well as... MORE
Waxed Seasonal Joint Streetwear
Waxed Seasonal Joint Streetwear
Supreme Taps British Brand Barbour for Spring 2020 Collection
As the Spring 2020 season thrives, streetwear giant Supreme launches another seasonal collection in collaboration with British label Barbour. The capsule features Blondey McCoy as the star of the... MORE

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