Lifebuoy Shampoo Helps Girls in Pakistan Fulfil their Potential
Grace Mahas — April 14, 2022 — Marketing
References: youtube
Lifebuoy Shampoo recently joined forces with the Ministry of School Education Punjab to empower young girls in their education. According to a recent study, there is only 7 percent of female representation in the Pakistani school curriculum. To rectify this, the hair care brand launched the 'Mein Choti Si Aik Ladki Hoon' (I Am a Little Girl) campaign and movement to inspire policy-makers to update the curriculum to include more female representation.
Lifebuoy Shampoo and GREY Pakistan joined forces to rewrite the iconic children's poem by Jameeludin Aali, which is told from a male perspective, to be more inclusive. In an effort to inspire young girls to also dream big, the Pakistani writer Zehra Nigah has rewritten the poem through a female lens.
The new poem has now become a part of the national curriculum at government-funded schools. A reading of the poem, sung by Zeb Bangash, will be launched on mass media including TVCs, print, social media platforms, and billboards.
Lifebuoy Shampoo and GREY Pakistan joined forces to rewrite the iconic children's poem by Jameeludin Aali, which is told from a male perspective, to be more inclusive. In an effort to inspire young girls to also dream big, the Pakistani writer Zehra Nigah has rewritten the poem through a female lens.
The new poem has now become a part of the national curriculum at government-funded schools. A reading of the poem, sung by Zeb Bangash, will be launched on mass media including TVCs, print, social media platforms, and billboards.
Trend Themes
1. Female Empowerment in Education - Brands can innovate by collaborating with educational institutions to empower young girls and update curricula to include more female representation.
2. Inclusive Advertising Campaigns - Opportunities exist for companies to create more inclusive advertising by rewriting cultural content from diverse perspectives.
3. Social Awareness Branding - Brands can build awareness by creating impactful campaigns addressing social issues, such as the under-representation of females in education and society.
Industry Implications
1. Education - The education industry can work with brands to create collaborative campaigns and curricula that promote female representation and empowerment.
2. Beauty and Hair Care - Beauty and hair care companies have an opportunity to create empowering advertising campaigns and product branding that support underrepresented communities.
3. Media and Advertising - Media and advertising industries can support social awareness and inclusion by featuring impactful campaigns that empower marginalized communities.
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