Day After Day is a PSA about Domestic Violence During Covid-19
Grace Mahas — June 14, 2021 — Social Good
References: whiteribbon & youtube
White Ribbon, an advocacy group, recently launched a new campaign against domestic violence amid COVID-19 called 'Day After Day.' The new public service announced was directed by Oscar-nominated director Huber Davis and hopes to speak to men at-risk or using gender-based violence as a response to the stresses of the pandemic.
“The story we tell in the PSA is, unfortunately, an accurate portrayal of the ways some men are using violence against their partner, family members or within the community, in reaction to the stresses of the COVID-19 pandemic,” said Humberto Carolo, Executive Director, White Ribbon. “The rise in reports of domestic abuse since lockdowns began is staggering. It was critical we speak directly to men who are using violence, and to all men, to remind them they are not alone, that they must change their behavior, and that we can help guide them towards healthier masculinities.”
Image Credit: White Ribbon
“The story we tell in the PSA is, unfortunately, an accurate portrayal of the ways some men are using violence against their partner, family members or within the community, in reaction to the stresses of the COVID-19 pandemic,” said Humberto Carolo, Executive Director, White Ribbon. “The rise in reports of domestic abuse since lockdowns began is staggering. It was critical we speak directly to men who are using violence, and to all men, to remind them they are not alone, that they must change their behavior, and that we can help guide them towards healthier masculinities.”
Image Credit: White Ribbon
Trend Themes
1. Anti-domestic Violence Campaigns - Brands and advocacy groups can create campaigns focused on raising awareness and combating domestic violence, especially during times of crisis like the COVID-19 pandemic.
2. Psas Directed by Prominent Filmmakers - Collaborating with acclaimed filmmakers to direct PSAs can help deliver impactful messages on important social issues and reach larger audiences.
3. Addressing Toxic Masculinity - Initiatives aimed at addressing toxic masculinity and promoting healthy masculinity can contribute to preventing domestic violence and fostering gender equality.
Industry Implications
1. Advocacy Groups - Advocacy groups have an opportunity to create impactful campaigns aimed at raising awareness about social issues like domestic violence and promoting positive change.
2. Film and Entertainment - Filmmakers and entertainment companies can leverage their creative expertise to create PSAs that deliver powerful messages on critical social issues.
3. Gender and Social Equality - Initiatives focused on promoting gender and social equality can help prevent domestic violence by addressing the root causes of toxic masculinity and promoting positive behaviors.
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