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The Allstate Foundation and Serena Williams Partner for 'Signs' Ads
Grace Mahas — September 26, 2019 — Social Good
References: prnewswire & bustle
The Allstate Foundation recently partnered with celebrity athlete Serena Williams to raise awareness about the signs of financial abuse that can often restrict victims from leaving. According to the campaign: "financial abuse is one of the main reasons victims of domestic violence can't leave."
The campaign brings to light through a public service announcement titled 'Signs' the subtle or not so subtle ways abusers can financial restrict their partners. The video shows Serena Williams walking through a mirrored maze, blocked from leaving through the "signs" of financial abuse.
This campaign is the first initiative of The Allstate Foundation's new campaign with the tagline 'Know Financial Abuse. No Domestic Violence' and speaks to the unseen signs of domestic abuse and remove the stigma around it.
The campaign brings to light through a public service announcement titled 'Signs' the subtle or not so subtle ways abusers can financial restrict their partners. The video shows Serena Williams walking through a mirrored maze, blocked from leaving through the "signs" of financial abuse.
This campaign is the first initiative of The Allstate Foundation's new campaign with the tagline 'Know Financial Abuse. No Domestic Violence' and speaks to the unseen signs of domestic abuse and remove the stigma around it.
Trend Themes
1. Anti-financial-abuse Awareness - Businesses have an opportunity to create products and services that help empower victims of financial abuse and increase public awareness of the issue.
2. Financial Empowerment for Survivors - As financial abuse is often used as a tool for control, offering resources and support can help survivors rebuild their financial stability and independence.
3. Intersectionality in Anti-abuse Campaigns - Expanding anti-abuse campaigns to recognize and address the unique challenges faced by marginalized communities can create more inclusive solutions and support networks.
Industry Implications
1. Finance - Financial institutions can play a role in preventing financial abuse by offering education initiatives and creating more transparent financial products and services.
2. Technology - Innovative tech solutions, such as apps and online resources, can provide financial education and assistance to abuse survivors who may not have access to traditional banking or financial resources.
3. Non-profit - Non-profit organizations can partner with businesses and community groups to provide education, resources, and support to help prevent and respond to financial abuse.
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