Platforms use VR and AR to engage users in multiple dimensions
Implications - Though the power of social media is inarguable, no social experience mired in the two-dimensional digital world of computer and phone screens can live up to the satisfaction of in-person social interactions. Using new technologies to lift social media out of the two-dimensional world, social platforms can connect users across the Internet in a more familiar, fulfilling format. By the same marker, brands that opt for multi-dimensional experiences increase their chances of relating to consumers on a more personal level.
Workshop Question - Imagine an AR or VR experience that highlights your brand and connects it to consumers. What would that look like?
Trend Themes
1. VR and AR Social Platforms - Social media platforms are using Virtual Reality and Augmented Reality to offer multi-dimensional, immersive social experiences.
2. Augmented Reality Scavenger Hunts - Brands are using augmented reality to create treasure hunts, such as the Disney and Lucasfilm 'Find the Force' event, to attract and engage consumers in retail environments.
3. Personalized AR Avatars - Augmented reality is being used to create personalized avatars, such as Bitmoji on Snapchat, that interact with the real world and offer a new way for users to express themselves.
Industry Implications
1. Social Media - Social media companies like Facebook are exploring the potential of VR and AR to create new ways for users to interact and engage with one another.
2. Retail - Brands are using augmented reality to create interactive experiences that attract and engage consumers in retail environments, such as the Disney and Lucasfilm 'Find the Force' event.
3. Entertainment - Entertainment companies like Disney and Lucasfilm are using augmented reality to create immersive experiences that elevate the consumer experience and engagement.
5 Featured, 45 Examples:
180,893 Total Clicks
Date Range:
Apr 17 — Sep 17
Trending:
Average
Consumer Insight Topics:
