Wearables become targeted as they get adopted into everyday activities
Implications - Demonstrating the importance of having gadgets that pertain to their individualistic lifestyles and identities, consumers are increasingly drawn towards smartwatches that are more specifically targeted rather than general fitness trackers. This shift in preference towards more personalized performance is indicative of the acceptance of smartwatches and fitness wearables as everyday necessities that consumers want to increasingly integrate into their daily routines.
Workshop Question - Where can you specialize to appeal to a specific group of consumers?
Trend Themes
1. Personalized Fitness Tracking Smartwatches - Consumers increasingly prefer sport smartwatches that cater to their individualistic lifestyles and identities, rather than general fitness trackers.
2. Sports-specific Smartwatch Designs - Smartwatches are being designed to cater to the unique needs of particular sports, such as running, biking, golf and surfing.
3. Integration of Analog and Digital Technologies in Smartwatches - Sport smartwatches are combining the design of classic analog watches with the functionality of modern smartwatches, creating new opportunities for innovation in the wearables market.
Industry Implications
1. Sports Equipment and Apparel - Companies can create more specialized products for particular sports by creating smartwatches and other wearables that cater to the unique needs of athletes.
2. Tech Wearables - Companies can create new smartwatch designs that integrate analog and digital technology, creating more versatile and stylish wearables for consumers.
3. Health and Fitness Technology - Incorporating more personalized fitness tracking features into smartwatches can improve the accuracy of health and fitness monitoring, leading to new opportunities for tech companies in the industry.
