Vending machines are offering fresh meats to consumers
Vending machines are beginning to stray from the common practice of offering non-perishable food items to now include products like fresh meat. As consumers increasingly value accessibility and convenience, this emerging shift reveals the creative ways in which brands are seeking to accommodate these values.
Workshop Question - How can your brand offer more accessibility and convenience-focused products/services for its consumers?
Trend Themes
1. Meat Vending - As vending machines are now accommodating consumers increasingly valuing accessibility and convenience, fresh meat is emerging as the newest common practice.
2. Sustainable Vending Machines - Sustainable vending machines like Applestone Meat Company's dispenser are changing the mode of purchase for meat products and working to eliminate the need for human contact.
3. Artisan Souvenir Vending Machines - Artsy souvenir vending machines are disrupting the traditional, impersonal purchasing of souvenirs and providing both personality and meaning to an otherwise average object.
Industry Implications
1. Food - The food industry is exposed to an opportunity to leverage vending machines in the shift towards accessibility and convenience for consumers who favor eco-friendliness, fast-casual meals or refined food options.
2. Retail - Brands in the retail space can take advantage of the proliferation of artisan collective vending machines as it allows personalization and uniqueness in the purchase of souvenir items.
3. Office Supplies and Healthcare - Manufacturers in the office supplies and healthcare industry can capitalize on the ease of use, speed, and variety offered by vending machines in the supplying of homestyle meal options to consumers.
