Mitsubishi's Mirage G4 Night Drive Offers a Dual-Screen Test Drive
Rahul Kalvapalle — July 21, 2016 — Autos
References: media.mitsubishicars & gizmag
Mirage G4 Night Drive is an innovative new virtual test drive program, developed by Japanese automaker Mitsubishi, that is designed to make it easier than ever for anyone to test drive a Mitsubishi vehicle from the comfort of their own home.
To take part in this unique and interactive experience, users have to first visit the Mirage G4 Night Drive website, which allows them to take control of a vehicle displayed on their screen. This experience, which works on smartphones, tablets as well as laptops, allows users to move their virtual vehicle around the test track in order to get a sense of the vehicle in question.
This virtual test drive system is a great example of interactive experiential advertising as it enables potential customers to get closer to the brand without having to make a massive effort to do so.
To take part in this unique and interactive experience, users have to first visit the Mirage G4 Night Drive website, which allows them to take control of a vehicle displayed on their screen. This experience, which works on smartphones, tablets as well as laptops, allows users to move their virtual vehicle around the test track in order to get a sense of the vehicle in question.
This virtual test drive system is a great example of interactive experiential advertising as it enables potential customers to get closer to the brand without having to make a massive effort to do so.
Trend Themes
1. Virtual Test Drive Programs - The rise of virtual test drive programs presents an opportunity for automakers to offer customers an immersive and interactive experience from the comfort of their homes.
2. Interactive Experiential Advertising - Innovative virtual test drive programs such as the Mirage G4 Night Drive can serve as a disruptive tool for automakers to build brand awareness and engage potential customers through interactive advertising.
3. Remote Customer Engagement - Virtual test drive programs allow automakers to remotely engage with customers and provide them with an immersive experience, creating an opportunity to build trust and loyalty with potential buyers.
Industry Implications
1. Automotive Industry - Virtual test drive programs are disrupting the automotive industry by providing a new, convenient way for potential customers to engage with automakers and test their vehicles from the comfort of their own homes.
2. Digital Advertising Industry - The rise of interactive experiential advertising, such as virtual test drive programs, presents an opportunity for the digital advertising industry to evolve and offer more engaging and immersive experiences for customers.
3. Virtual Reality Industry - Virtual test drive programs utilize virtual reality technology, presenting an opportunity for the virtual reality industry to expand its reach and collaborate with automakers to provide customers with an immersive experience.
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