The Snapbots at Westfield Encourage Trials of Snap's Spectacles
Laura McQuarrie — August 16, 2017 — Business
References: uk.westfield & campaignlive
Snap teamed up with Westfield London to launch Snapbots in its shopping centers that give consumers the chance to try Snap's Spectacles.
Snapbots from Snap take the form of vending machines that give consumers the chance to purchase a pair of the connected eyeglasses. With a pair of these Spectacles that boast a 115-degree lens, consumers are able to share their experiences in the center while shopping, browsing for outfits and eating food. These captured videos take the form of circular 10-second videos from a dynamic first-person perspective. Once recorded, these videos can be downloaded and sent to a friend, or instantly shared via Snapchat.
The partnership between Westfield and Snap is part of an experience-first strategy that aims to give consumers the chance to try the new technology before committing to a purchase.
Snapbots from Snap take the form of vending machines that give consumers the chance to purchase a pair of the connected eyeglasses. With a pair of these Spectacles that boast a 115-degree lens, consumers are able to share their experiences in the center while shopping, browsing for outfits and eating food. These captured videos take the form of circular 10-second videos from a dynamic first-person perspective. Once recorded, these videos can be downloaded and sent to a friend, or instantly shared via Snapchat.
The partnership between Westfield and Snap is part of an experience-first strategy that aims to give consumers the chance to try the new technology before committing to a purchase.
Trend Themes
1. Connected Eyeglass Experiences - Offering customers immersive shopping experiences through wearable technology.
2. Experiential Retail - Using technology to create memorable shopping experiences for customers.
3. Social Media Integration - Integrating social media into experiential retail to bridge online and offline interactions.
Industry Implications
1. Retail - Retailers can use connected eyeglasses to create unique in-store experiences.
2. Technology - Developers can create new software to integrate eyeglass technology with social media platforms.
3. Entertainment - Movie theaters or sporting events can utilize eyeglasses for interactive and immersive experiences.
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