Tech brands are making it even easier to use multiple devices at once
Implications - Understanding the context in which their products are being utilized, tech brands are not only encouraging multi-screening and dual device usage, they are also actively incorporating docks and mounts within their products through which several devices can be connected and used simultaneously. This shift in functionality demonstrates the importance of prioritizing the evolving usage habits of consumers as they grow accustomed to a tech-powered lifestyle and the interconnectivity of devices via IoT.
Workshop Question - How can you integrate your offerings more seamlessly with what your consumers are already utilizing?
Trend Themes
1. Multi-device Integration - Tech brands are incorporating docks and mounts into their products for easy integration of multiple devices.
2. Smartphone-powered Laptops - Laptops powered by smartphones offer convenience and functionality to those that don't have a laptop.
3. Attachable Portable Monitors - Portable second-screens for laptops are becoming popular for their easy setup and potential to change the way professionals work on the go.
Industry Implications
1. Consumer Electronics - Manufacturers in this industry are putting emphasis on developing devices with multi-device integration capabilities.
2. Computer Hardware - Companies in this industry can explore opportunities to develop and market attachable second screens for laptops with simple and easy usage.
3. Audio Technology - This industry can explore opportunities to include 3D sound technology into the gaming experience by creating audio systems for a 360° immersive experience.
