The New 'OutDry Extreme' Jackets are Completely Impervious to Water
Katherine Pendrill — June 18, 2015 — Fashion
References: blog.columbia & indefinitelywild.gizmodo
Columbia Sportswear recently unveiled a new line of rain gear that is designed to be completely impervious to water. The company has developed a new kind of waterproof fabric called 'OutDry Extreme,' which helps to provide unparalleled levels of dryness and comfort.
The OutDry Extreme fabric works to keep heavy rainfall out, while simultaneously letting internal water vapor escape. The clothing achieves this delicate balance by using two layers of fabric instead of the standard three. The new OutDry Extreme jacket features an external layer that is covered in a water-tight membrane, which helps to repel rainfall. However, this layer of fabric also contains millions of tiny perforations that allow water vapor to escape from inside the jacket. The internal layer is made up of a nylon liner that helps to wick water away from your skin. The two layers ultimately work together to keep the wearer dry and comfortable.
Unlike other waterproof rain gear on the market, Columbia's OutDry Extreme jackets are impervious to water, but also completely breathable.
The OutDry Extreme fabric works to keep heavy rainfall out, while simultaneously letting internal water vapor escape. The clothing achieves this delicate balance by using two layers of fabric instead of the standard three. The new OutDry Extreme jacket features an external layer that is covered in a water-tight membrane, which helps to repel rainfall. However, this layer of fabric also contains millions of tiny perforations that allow water vapor to escape from inside the jacket. The internal layer is made up of a nylon liner that helps to wick water away from your skin. The two layers ultimately work together to keep the wearer dry and comfortable.
Unlike other waterproof rain gear on the market, Columbia's OutDry Extreme jackets are impervious to water, but also completely breathable.
Trend Themes
1. Impenetrable Rain Gear - Disruptive innovation opportunity: Develop new waterproof fabrics for various industries, such as construction, outdoor activities, and transportation.
2. Water-tight Membranes - Disruptive innovation opportunity: Create breathable, yet waterproof membranes for industries that require protection against water, such as medical equipment and electronics.
3. Comfortable Dryness - Disruptive innovation opportunity: Design moisture-wicking materials for industries that prioritize comfort and dryness, like sports apparel and bedding.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Introduce impenetrable rain gear to the sportswear industry, providing athletes with the ultimate protection from water during outdoor activities.
2. Construction - Disruptive innovation opportunity: Implement impervious rain gear in the construction industry to enhance workers' safety and comfort in wet weather conditions.
3. Outdoor Recreation - Disruptive innovation opportunity: Develop waterproof clothing for outdoor enthusiasts, enabling them to enjoy activities like hiking and camping without getting soaked.
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