Unlike Other Restaurant Review Apps, Grate Focuses on Individuals
Alyson Wyers — December 31, 2014 — Business
References: grateapp & springwise
While there is no shortage of restaurant review apps out there that are designed to help diners make a more informed decision about where to eat, this app is more specific than most as it lets you rate specific servers. Rather than analyzing a place's quality based on the food, atmosphere or similar criteria like other restaurant review apps, the Grate app focuses on customer service. Bringing the comment card into the digital age, Grate lets you evaluate individual waiters and waitresses.
The free iOS app also differentiates itself by not making the server reviews available to the public, but instead sends them right to the restaurant's manager. This offers them a tool to coach employees and help them improve their job performance based on a five star system.
The free iOS app also differentiates itself by not making the server reviews available to the public, but instead sends them right to the restaurant's manager. This offers them a tool to coach employees and help them improve their job performance based on a five star system.
Trend Themes
1. Server-rating Apps - Opportunity for companies to develop apps that allow customers to rate and review individual servers, providing valuable feedback to improve customer service.
2. Customer Service Focus - Opportunity for businesses to prioritize customer service and engage with customers through personalized interactions, leading to improved customer satisfaction and loyalty.
3. Digital Comment Cards - Opportunity to digitize the traditional comment card system, making it more convenient and efficient for customers to provide feedback on individual servers.
Industry Implications
1. Restaurant Industry - Restaurants can leverage server-rating apps to gain insights into their staff's performance and make informed decisions about training and service improvements.
2. Hospitality Industry - Hotels, resorts, and other hospitality businesses can adopt server-rating apps to enhance the guest experience and elevate customer service standards.
3. Technology Industry - Companies in the technology industry can develop innovative server-rating apps that utilize advanced features such as AI-powered analysis and real-time feedback to revolutionize the way customers rate and review servers.
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