Three Twins Ice Cream Introduces a Range of Flavors for LGBTQ Pride
Vasiliki Marapas — June 19, 2015 — Lifestyle
References: threetwinsicecream & refinery29
Three Twins Ice Cream, an organic ice cream company based in the Bay area, recently released a new range of provocative flavors in honor of San Francisco's Pride week.
Ice cream tends to be intertwined with our wholesome perception of childhood. When we think "ice cream," we picture little kids playing jump rope and chasing after the forcefully cheerful tune of the ice cream truck. What we don't think about, probably, is gay sex. But with names like "Two Bottoms Don't Make a Top" and "Maple Stonewall-Nut," Three Twins Ice Cream's new flavors absolutely, without a doubt, conjure a vivid image of homoerotic hanky panky.
LGBTQ activist and Three Twins founder Neal Gottlieb explains, "I think that it’s great that we live in a time and place where people can celebrate who they are and we are excited to offer these amazing and fun flavors." Don't dilly dally, either, because these scandalous offerings are only available for the month of June.
Ice cream tends to be intertwined with our wholesome perception of childhood. When we think "ice cream," we picture little kids playing jump rope and chasing after the forcefully cheerful tune of the ice cream truck. What we don't think about, probably, is gay sex. But with names like "Two Bottoms Don't Make a Top" and "Maple Stonewall-Nut," Three Twins Ice Cream's new flavors absolutely, without a doubt, conjure a vivid image of homoerotic hanky panky.
LGBTQ activist and Three Twins founder Neal Gottlieb explains, "I think that it’s great that we live in a time and place where people can celebrate who they are and we are excited to offer these amazing and fun flavors." Don't dilly dally, either, because these scandalous offerings are only available for the month of June.
Trend Themes
1. Provocative Flavors - Exploring provocative and unconventional flavors in food and beverage products presents an opportunity for disruptive innovation.
2. Celebrating Diversity - Brands that actively celebrate diversity and support LGBTQ+ communities can create a positive and inclusive brand image.
3. Limited Edition Offerings - Creating limited edition products or experiences generates excitement and drives customer urgency.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating unique and unconventional flavors to appeal to adventurous consumers.
2. Brand Marketing - Brands can explore LGBTQ+ inclusive marketing strategies to connect with diverse consumer segments and build brand loyalty.
3. Event Planning and Promotion - Event planners and promoters can capitalize on limited edition offerings or themes tied to specific occasions, such as Pride month, to create unique and memorable experiences.
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