McDonald's Japan is Releasing a Pikachu-Themed McFlurry
Mary Van Puymbroeck — July 11, 2017 — Lifestyle
References: mcdonalds.co.jp & kotaku
McDonald's Japan has blessed fans with an anime-themed ice cream in the form of a 'Pikachu McFlurry.'
Last week, McDonald's Japan asked consumers to guess which Pokemon-themed McFlurry it would be releasing. Options included a habanero-flavored Charmander McFlurry and a broccoli-flavored Bulbasaur McFlurry among others. Today, McDonald's revealed the chosen flavor would be a Pikachu McFlurry with chocolate and banana sauce swirled throughout. The chocolate and banana flavoring is meant to represent Pikachu's color-scheme.
This anime-themed ice cream will even come in a limited-edition Pikachu container. The cup will feature Pikachu making a variety of cute faces so fans can try to collect them all. The Pikachu McFlurry will go on sale on July 14th in Japan.
Last week, McDonald's Japan asked consumers to guess which Pokemon-themed McFlurry it would be releasing. Options included a habanero-flavored Charmander McFlurry and a broccoli-flavored Bulbasaur McFlurry among others. Today, McDonald's revealed the chosen flavor would be a Pikachu McFlurry with chocolate and banana sauce swirled throughout. The chocolate and banana flavoring is meant to represent Pikachu's color-scheme.
This anime-themed ice cream will even come in a limited-edition Pikachu container. The cup will feature Pikachu making a variety of cute faces so fans can try to collect them all. The Pikachu McFlurry will go on sale on July 14th in Japan.
Trend Themes
1. Anime-themed Ice Cream - Disruptive innovation opportunity: Introduce anime-themed ice cream in other fast food chains or dessert shops.
2. Limited-edition Collectible Containers - Disruptive innovation opportunity: Create limited-edition collectible containers for various food and beverage products to attract customers.
3. Collaborations with Popular Anime Characters - Disruptive innovation opportunity: Collaborate with popular anime characters to create exclusive food and beverage items that cater to fans.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Incorporate unique and themed menu items to differentiate from competitors.
2. Dessert - Disruptive innovation opportunity: Develop innovative and visually appealing dessert concepts to attract customers.
3. Entertainment Merchandise - Disruptive innovation opportunity: Partner with entertainment brands to create exclusive merchandise that can be bundled with food or beverage products.
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