Activist groups turn to high-profile designers for marketing purposes
Trend - Activists embrace visually engaging opportunities with designers to capture people's attention when advocating for social and ecological change. More specifically, the latest collaborations involve well-known designers and artists. These partnerships guarantee boundary-pushing campaigns, and take advantage of the creator’s high-profile status to push messaging to a broader audience.
Insight - Many individuals find it hard to discuss certain sensitive issues, and so design-friendly activist materials are not only educational but also easier to interact with. This works particularly well on Millennials and Gen Z who are drawn to aesthetics and might feel compelled to share on social media. In this way, activist groups can introduce issues in less confrontational ways and invite the public to partake in open conversations that minimize shared anxieties.
Insight - Many individuals find it hard to discuss certain sensitive issues, and so design-friendly activist materials are not only educational but also easier to interact with. This works particularly well on Millennials and Gen Z who are drawn to aesthetics and might feel compelled to share on social media. In this way, activist groups can introduce issues in less confrontational ways and invite the public to partake in open conversations that minimize shared anxieties.
Workshop Question - How can your brand introduce a social issue in an eloquent way?
Trend Themes
1. Designer Activism - Activist groups collaborate with designers to produce visually engaging materials when advocating for social and ecological change.
2. Collaborative Activism Projects - Designers partner with activists to produce tools for change, addressing issues ranging from illegal settlements to the criminalization of homosexuality.
3. Arty Climate Change Posters - Artfully curated visuals are used to communicate the desperate need for action, as well as aesthetic quality that is difficult to ignore.
Industry Implications
1. Design - Well-known designers and artists partner with activist groups to produce boundary-pushing campaigns and bring attention to social and ecological issues.
2. Activism - Activist groups use design-friendly materials to introduce sensitive issues in less confrontational ways, making them easier to interact with.
3. Climate Change - Visual language and artful curation are key aspects in bringing public attention to pressing issues such as climate change and animal extinction.
6 Featured, 50 Examples:
169,351 Total Clicks
Date Range:
Feb 18 — May 19
Trending:
Average
Consumer Insight Topics:
