Activists advocate for ecology by humanizing trees across digital platforms
Trend - In order to engage consumers on the topic of reforestation, brands are launching campaigns that allot trees communication tools, facilitating an environment where users have the sensation that they are directly interacting with trees.
Insight - By tapping social media and digital platforms for sustainability advocacy, companies are able to capture the attention of Millennial and Gen Z crowds. As instant communication is inherent for these generations, the technique in this context is accessible, curiosity-spiking, and relatable. Moreover, as Millennials and Gen Zers put particular emphasis on sustainability, the impact is more robust. The method is not only playful in-and-of-itself, but it also allows for the introduction of an entertaining quality that encourages interaction and raises awareness in a seamless manner.
Insight - By tapping social media and digital platforms for sustainability advocacy, companies are able to capture the attention of Millennial and Gen Z crowds. As instant communication is inherent for these generations, the technique in this context is accessible, curiosity-spiking, and relatable. Moreover, as Millennials and Gen Zers put particular emphasis on sustainability, the impact is more robust. The method is not only playful in-and-of-itself, but it also allows for the introduction of an entertaining quality that encourages interaction and raises awareness in a seamless manner.
Workshop Question - How can your brand utilize social media to advocate for ecology?
Trend Themes
1. Digitalizing Nature for Sustainability - The use of digital platforms to humanize plants and trees encourages a playing field that raises awareness on environmental issues through accessible and playful methods
2. Interactive and Educational Immersive Experiences - Augmented reality technology creates interactive and memorable experiences through bridging the gap between digital and physical mediums
3. Niche Marketing Campaigns to Raise Environmental Awareness - Unique campaigns such as matching people with trees from around the globe, tree planting incentives, and planting a tree for every newborn uses targeted niche marketing to promote environmental awareness to specific audiences
Industry Implications
1. Marketing and Advertising - Trends that bridge traditional medium of advertising with digital and interactive experiences through the use of augmented reality (AR) technology
2. Green Tech - The demand for eco-friendly and sustainable initiatives drives innovation in the research of green tech industries
3. Social Entrepreneurship - Systematic initiatives that encourage social evolution through generating creative and innovative ideas for environmental sustainability.
5 Featured, 43 Examples:
114,377 Total Clicks
Date Range:
Nov 18 — Jul 19
Trending:
Warm
Consumer Insight Topics:
