Parley for the Oceans Will Soon Be Collaborating with Stella Mccartney
Mishal Omar — June 13, 2017 — Eco
Stella McCartney is once again collaborating with Parley for the Oceans in order to continue her promotion of environmental protection and rolling back on the harmful pollutants that the fashion industry regularly contributes to.
McCartney previously designed sneakers for adidas, which were made from ocean plastic, and in her long-term project Ocean Legends she will be doing much more than this. The British designer will now use ocean plastic instead of recycled polyester, with the ultimate goal of cutting down on ocean waste and encouraging that other brands do the same.
McCartney's brand has a goal of challenging itself and industries to "do better" when it comes to environmental protection, and this initiative is the next step in that process.
McCartney previously designed sneakers for adidas, which were made from ocean plastic, and in her long-term project Ocean Legends she will be doing much more than this. The British designer will now use ocean plastic instead of recycled polyester, with the ultimate goal of cutting down on ocean waste and encouraging that other brands do the same.
McCartney's brand has a goal of challenging itself and industries to "do better" when it comes to environmental protection, and this initiative is the next step in that process.
Trend Themes
1. Ocean Plastic in Fashion - Using ocean plastic in fashion design presents an opportunity for disruptive innovation in the industry by reducing ocean waste and encouraging sustainability.
2. Collaborations for Environmental Protection - Increasing collaborations between fashion designers and environmental organizations like Parley for the Oceans offers the chance for disruptive innovation in promoting sustainability and reducing harmful pollutants.
3. Shifting From Recycled Polyester to Ocean Plastic - Transitioning from recycled polyester to ocean plastic as a material choice presents a disruptive innovation opportunity in the fashion industry to reduce waste and contribute to environmental protection.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating ocean plastic into their designs, reducing waste, and promoting sustainability.
2. Environmental Organizations - Environmental organizations like Parley for the Oceans can foster disruptive innovation by partnering with fashion designers to create sustainable products and raise awareness about the impact of the fashion industry on the environment.
3. Sustainable Materials Manufacturing - Manufacturing industries specializing in sustainable materials, particularly ocean plastic, have an opportunity for disruptive innovation by providing the fashion industry with eco-friendly alternatives and promoting environmental protection.
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