Online reputation-protecting platforms are on the rise
Trend - With online identities not just being susceptible to fraud, but to the regression of reputations for both brands and individuals, businesses that aim to mitigate the consequences of reputation-bashing are on the rise. These services exist in the form of altering algorithms and promoting positive content, and come as consumers’ desire to hold people and corporations accountable grows.
Insight - For modern consumers and businesses, reputation is no longer limited to one's immediate communities. The Internet has made it so that personal or brand identity can be observed, assessed and criticized from anywhere--and the increasingly reactionary nature of Internet engagement has accelerated this. For some brands and individuals, countering this with mitigation efforts allows them not just to protect their reputation, but their safety as well.
Insight - For modern consumers and businesses, reputation is no longer limited to one's immediate communities. The Internet has made it so that personal or brand identity can be observed, assessed and criticized from anywhere--and the increasingly reactionary nature of Internet engagement has accelerated this. For some brands and individuals, countering this with mitigation efforts allows them not just to protect their reputation, but their safety as well.
Workshop Question - How could your brand better protect its online identity and reputation?
Trend Themes
1. Rise of Reputation Protection Platforms - With users' online identities being susceptible to fraud and reputation regression, businesses that aim to mitigate the consequences of reputation-bashing are on the rise.
2. Artificial Intelligence for Social Threat Mitigation - The rise of fake news, election tampering, and propaganda campaigns has created a need for AI-powered social threat mitigation platforms.
3. Digital Reputation-defending Services for Individuals and Businesses - With personal and brand identity being assessed and criticized from anywhere on the internet, digital reputation-defending services help individuals and businesses protect their reputation and safety.
Industry Implications
1. Online Reputation Management - The online reputation management industry helps businesses monitor and manage their online presence, promote positive reviews, and defend against negative ones.
2. Political and National Security Sectors - Social threat mitigation platforms like New Knowledge could aid in safeguarding public discourse and defending against election tampering in politics and national security.
3. Healthcare Industry - Reputation management softwares like RepuGen help healthcare providers better manage their online reputation, patient satisfaction, and recovery.
