adidas' Run for the Oceans Fights Marine Plastic Pollution
Laura McQuarrie — June 16, 2018 — Eco
References: adidas & prnewswire
Parley for the Oceans and adidas' Run for the Oceans is a global movement that brings awareness to the importance of taking action to protect the ocean and all the life that inhabits it.
Earlier this month, Parley and adidas have been calling on support from communities around the world, asking them to rally together for a change-making initiative—for every kilometer run, up to the first one million kilometers, adidas will be contributing a dollar to the Parley Ocean Plastic Program, which supports the education and empowerment provided through the Parley Ocean School initiative.
In 2016, adidas unveiled a running shoe made from upcycled ocean plastic and it continues to share innovative adidas x Parley garments and footwear that make use of Parley Ocean Plastic.
Earlier this month, Parley and adidas have been calling on support from communities around the world, asking them to rally together for a change-making initiative—for every kilometer run, up to the first one million kilometers, adidas will be contributing a dollar to the Parley Ocean Plastic Program, which supports the education and empowerment provided through the Parley Ocean School initiative.
In 2016, adidas unveiled a running shoe made from upcycled ocean plastic and it continues to share innovative adidas x Parley garments and footwear that make use of Parley Ocean Plastic.
Trend Themes
1. Sustainable Running Events - Organizing running events that promote sustainability and raise awareness about environmental issues, such as marine plastic pollution, can disrupt traditional running events and engage participants in a meaningful cause.
2. Upcycled Materials in Fashion - Integrating upcycled materials, like Parley Ocean Plastic, into garments and footwear can disrupt the fashion industry by offering sustainable alternatives and raising awareness about ocean protection.
3. Corporate Social Responsibility Campaigns - Implementing corporate social responsibility campaigns, like adidas' Run for the Oceans, can disrupt traditional marketing strategies and enhance brand reputation by addressing environmental concerns and engaging the community.
Industry Implications
1. Sports Events - The sports events industry can benefit from incorporating sustainability initiatives, such as organizing running events focused on ocean protection, to attract environmentally-conscious participants and create a positive impact.
2. Fashion and Apparel - The fashion and apparel industry can explore opportunities to use upcycled materials, such as Parley Ocean Plastic, in their products to drive sustainable innovation and meet the growing demand for eco-friendly fashion.
3. Corporate Social Responsibility - Various industries can incorporate corporate social responsibility campaigns like adidas' Run for the Oceans to build trust, enhance brand image, and contribute to solving global environmental challenges.
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