Devices provide quality massage therapy to aid in post-workout recovery
Trend - Consumers are seeking products that provide targeted massages that can help expedite the repair of muscles after a workout. These devices enable consumers to customize the experience to their needs and timeframe.
Insight - As high-active, health-focused lifestyles become more commonplace, consumers are seeking convenient, yet professional-grade items to assist in maintaining this. This is a result of consumers self-educating on topics such as kinesiology or nutrition. Ultimately, Internet-literate consumers are reaching levels of expertise (in various subjects) that have never been accessible to the layman until now. Products will need to adjust to this.
Insight - As high-active, health-focused lifestyles become more commonplace, consumers are seeking convenient, yet professional-grade items to assist in maintaining this. This is a result of consumers self-educating on topics such as kinesiology or nutrition. Ultimately, Internet-literate consumers are reaching levels of expertise (in various subjects) that have never been accessible to the layman until now. Products will need to adjust to this.
Workshop Question - Consider how your brand's products or services can enable consumers to achieve professional-level experiences autonomously.
Trend Themes
1. Targeted Massage Therapy - Consumers are seeking products that provide targeted massages to aid in post-workout recovery, using devices that enable customization of experience to their needs and timeframe.
2. Everyday Massage Therapy Devices - Consumers are also seeking everyday massage therapy devices, usable for providing relief and recovery between workouts, or for unwinding from stress and naturally alleviating pain and muscle soreness.
3. Recovery-accelerating Sport Massagers - The demand for recovery-accelerating sport massagers like Prosage Thermo is growing among both professional athletes and beginners, helping improve muscle-related issues, range of motion and reduce pain.
Industry Implications
1. Health and Wellness - As high-active, health-focused lifestyles become more commonplace, products from devices to food will need to adjust to this new and evolving consumers' behavior for the opportunity to fill this sizeable gap.
2. Sports and Fitness - Both professional athletes and those starting to work out can benefit from recovery and pain management devices that aid in post-workout recovery, muscle soreness and improvement of range of motion.
3. Home and Lifestyle - Noninvasive pain relief products are gaining more popularity from consumers who are seeking better ways to manage ailments from home, creating new innovations in this market segment.
