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Targeted Recuperation

Devices provide quality massage therapy to aid in post-workout recovery

Trend - Consumers are seeking products that provide targeted massages that can help expedite the repair of muscles after a workout. These devices enable consumers to customize the experience to their needs and timeframe.

Insight - As high-active, health-focused lifestyles become more commonplace, consumers are seeking convenient, yet professional-grade items to assist in maintaining this. This is a result of consumers self-educating on topics such as kinesiology or nutrition. Ultimately, Internet-literate consumers are reaching levels of expertise (in various subjects) that have never been accessible to the layman until now. Products will need to adjust to this.
Workshop Question - Consider how your brand's products or services can enable consumers to achieve professional-level experiences autonomously.
Trend Themes
1. Targeted Massage Therapy - Consumers are seeking products that provide targeted massages to aid in post-workout recovery, using devices that enable customization of experience to their needs and timeframe.
2. Everyday Massage Therapy Devices - Consumers are also seeking everyday massage therapy devices, usable for providing relief and recovery between workouts, or for unwinding from stress and naturally alleviating pain and muscle soreness.
3. Recovery-accelerating Sport Massagers - The demand for recovery-accelerating sport massagers like Prosage Thermo is growing among both professional athletes and beginners, helping improve muscle-related issues, range of motion and reduce pain.
Industry Implications
1. Health and Wellness - As high-active, health-focused lifestyles become more commonplace, products from devices to food will need to adjust to this new and evolving consumers' behavior for the opportunity to fill this sizeable gap.
2. Sports and Fitness - Both professional athletes and those starting to work out can benefit from recovery and pain management devices that aid in post-workout recovery, muscle soreness and improvement of range of motion.
3. Home and Lifestyle - Noninvasive pain relief products are gaining more popularity from consumers who are seeking better ways to manage ailments from home, creating new innovations in this market segment.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
127,919 Total Clicks
Date Range:
Jun 17 — Aug 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Miniature Microcurrent Muscle Massagers
Miniature Microcurrent Muscle Massagers
The 'STRIG' Full-Body Massager Tackles Deep Knots and More
Noninvasive pain relief products are gaining more popularity from consumers who are seeking a better way to manage ailments from home, which is seeing new innovations like the ‘STRIG’... MORE
Professional-Grade Muscle Massagers
Professional-Grade Muscle Massagers
The 'TheraGun' Works Out Tight Muscles for Athletes
Tight muscles can be a pain as well as a problem that could affect performance, so the ‘TheraGun’ muscle massager is intended to provide athletes with a way to work out tightness and... MORE
play_circle_filledCordless Recovery Massagers
Cordless Recovery Massagers
Hyperice's 'Hypervolt' Reduces Soreness and Boosts Circulation
Hyperice recently unveiled its newest product, Hypervolt, as a cordless vibration therapy device to enhance mobility and recovery. The lightweight, yet powerful device can be used to relieve main,... MORE
Everyday Massage Therapy Devices
Everyday Massage Therapy Devices
Theragun's Lightweight liv Introduces Portable Percussive Therapy
Following the release of the original Theragun a few years ago, an all-new everyday massage therapy device is being introduced as the Theragun liv. This portable percussive therapy device is compact... MORE
play_circle_filledRecovery-Accelerating Sport Massagers
Recovery-Accelerating Sport Massagers
The Prosage Thermo Offers Warm-Up Technology for Muscles
The Prosage Thermo is a powerful tension relief device for athletes and workout-enthusiasts that will allow them to perform at-home treatments to speed up their recovery times after exercise. The... MORE

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Multi-Therapy Anti-Aging Devices
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The PERBETE 24k Gold Facial Massager Evens Out Skin Tone and More
Sonic Eye Massagers
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This YES TO Product Packaging Integrates a Gentle Exfoliating Pad
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Jellyfish-Inspired Skincare Brushes
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Wall-Mounted Massage Posts
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Scalp-Stimulating Massagers
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Soothing Automobile Massagers
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The CNHIDEE Neck Massagers Offer Pain Relief in the Car and at Home
Vibrating Eye Wands
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The e.l.f Eye Wand Lets Skin Better Absorb Moisturizing Products
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Anti-Aging Facial Massagers
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This Rejuvenating Hand Spa Revives and Softens Tired Hands
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The Hypersphere Vibrates to Loosen Your Muscles and Tendons
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