adidas & Parley for the Oceans Unveil The UltraBOOST and UltraBOOST X
References: adidas & highsnobiety
adidas and Parley for the Oceans come together once again to release an exclusive UltraBOOST and UltraBOOST X. The latest collaborative project between the two correlates with the return of the Run for the Oceans initiative taking place. The limited edition silhouettes are inspired by the vulnerable life of the oceans as both brands continue to combat the large threats to the oceans and the planet.
This time, adidas and Parley for the Oceans infuse adidas' technical performance components with progressive eco-focused innovation. The Parley Ocean Plastic Primeknit uppers rest on top of the classic BOOST midsoles -- this silhouette single-handedly prevents 11 ocean-bound plastic bottles from entering the ocean. Both the UltraBOOST and the UltraBOOST X are available in a chalk pearl colorway and will both be dropping on June 8 online and in global store locations beginning June 27th.
This time, adidas and Parley for the Oceans infuse adidas' technical performance components with progressive eco-focused innovation. The Parley Ocean Plastic Primeknit uppers rest on top of the classic BOOST midsoles -- this silhouette single-handedly prevents 11 ocean-bound plastic bottles from entering the ocean. Both the UltraBOOST and the UltraBOOST X are available in a chalk pearl colorway and will both be dropping on June 8 online and in global store locations beginning June 27th.
Trend Themes
1. Eco-friendly Fashion - adidas and Parley for the Oceans are leading the way in eco-focused innovation in the fashion industry.
2. Sustainable Materials - Using Parley Ocean Plastic in footwear is a growing trend in the fashion industry.
3. Corporate Social Responsibility - Collaborative projects that prioritize sustainability and environmentalism are becoming more popular in the fashion world.
Industry Implications
1. Fashion - Fashion brands can incorporate Parley Ocean Plastic into their designs to demonstrate their commitment to the environment.
2. Footwear - Footwear companies can explore the use of sustainable materials in their products to appeal to environmentally conscious consumers.
3. Sportswear - Sportswear companies can incorporate eco-friendly materials into their products to attract a growing market of ethically minded consumers.
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