A Redesigned Rainbow Flag Celebrates More People Within the LGBTQ Community
Justin Lam — June 12, 2018 — Art & Design
References: kickstarter & dezeen
The Rainbow Flag has been a longstanding symbol for the LGBTQ community but graphic designer Daniel Quasar has recently unveiled a redesigned flag that places a greater emphasis on "inclusion and progression." Dubbed the Progress Pride Flag, the redesigned Rainbow Flag adds five arrow-shaped lines to the traditional LGBTQ flag in support of groups that are often marginalized in the LGBTQ community.
The new colors added to the Rainbow Flag include black, brown, light blue, pink and white. These colors are meant to represent LGBTQ communities of color as well as incorporating colors used on the Transgender Pride Flag. Quasar hopes that his newly designed flag will place a greater emphasis on inclusion and progression, and could be a symbol for even more people who identify within the LGBTQ community.
Image Credit: Daniel Quasar
The new colors added to the Rainbow Flag include black, brown, light blue, pink and white. These colors are meant to represent LGBTQ communities of color as well as incorporating colors used on the Transgender Pride Flag. Quasar hopes that his newly designed flag will place a greater emphasis on inclusion and progression, and could be a symbol for even more people who identify within the LGBTQ community.
Image Credit: Daniel Quasar
Trend Themes
1. Inclusive Pride Flags - The trend of redesigning traditional pride flags to include marginalized groups within the LGBTQ community presents opportunities for graphic designers and LGBTQ advocates to create more inclusive symbols of identity and pride.
2. Diversity and Inclusion Marketing - Brands can capitalize on the trend of more inclusive pride flags to position themselves as allies of the LGBTQ community through purposeful marketing and authentic representation in their advertising.
3. Intersectional LGBTQ Activism - The introduction of redesigned pride flags and symbols highlights the need for intersectional activism that prioritizes the voices and experiences of marginalized LGBTQ communities, presenting opportunities for grassroots organizers and community leaders to better address the nuanced challenges facing the community.
Industry Implications
1. Graphic Design - The graphic design industry has an opportunity to innovate by creating more inclusive symbols of identity and pride through collaboration with LGBTQ organizations and advocates.
2. Fashion and Apparel - Fashion brands and retailers have a unique opportunity to incorporate redesigned pride flags and symbols into their merchandise lines, positioning themselves as allies of the LGBTQ community and reaching a wider audience of consumers who value inclusive representation.
3. Social Justice and Advocacy - LGBTQ advocacy organizations can further their mission of promoting equality and inclusion by incorporating redesigned pride flags and symbols into their messaging, while also prioritizing intersectional activism and inclusive representation of marginalized communities.
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