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Adventurous Nightlife

Traditional nightlife experiences evolve into adventurous activities

Trend - Taking experiential activities to the next level, clubs and nightlife organizers are integrating exciting alternatives to push party-goers outside their comfort zones. This shift speaks to the desire for excursions that push the boundaries of day-to-day routines.

Insight - As a result of an increased focus on wellness and a shift toward sobriety, many consumers see less value in "partying" in a way that puts the focus on drinking. Because of this, many are opting for experiences in all facets of their lives that put a greater focus on meaning and uniqueness.
Workshop Question - How can you elevate the level of excitement that your consumer has with your products and services? What element of adventure could you integrate?
Trend Themes
1. Experiential Activities - Businesses are integrating exciting alternatives to push party-goers outside their comfort zones, moving beyond traditional nightlife experiences.
2. Wellness & Sobriety Focus - Consumers see less value in partying in ways that put focus on drinking and more on unique and meaningful experiences.
3. Phone-free and Mess-proof Parties - Desperados' Epic Parties Imagined by You experiment led to the creation of innovative and fun ways of partying without phones and worrying about the mess that follows.
Industry Implications
1. Entertainment - Businesses are creating immersive hyper-reality experiences, music festivals in zero-gravity, deep underwater parties and multi-purpose entertainment venues that offer a variety of activities.
2. Event Planning - By embracing unconventional party ideas, businesses can engage their customer base, curate unforgettable experiences and generate buzz through crowdsourcing events.
3. Sustainability & Circular Economy - Businesses are incorporating organic and biodegradable materials in their party products, repurposing materials to create new products and reducing waste.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
100,391 Total Clicks
Date Range:
Nov 16 — May 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Multi-Purpose Entertainment Spaces
Multi-Purpose Entertainment Spaces
The Rec Room is Toronto's One-Stop-Shop for Games, Eats & More
Multi-purpose entertainment venues usually draw in a crowd based on the experiences they offer. The environment is quite uplifting and intoxicating as people are enjoying, exploring and generally... MORE
play_circle_filledBranded Phone-Free Parties
Branded Phone-Free Parties
Desperados' Event Invited People to Trade Their Phone for Beer & Dance
Over the course of a year, a series of Desperados events will be introduced as part of a crowdsourcing experiment called ‘Epic Parties Imagined by You.’ The first party brought an idea... MORE
play_circle_filledZero-Gravity Music Festivals
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
The Desperados Bass Drop experiment is a micro-music festival that brought EDM’s celebrated bass drop to new heights—literally. The experiment was the first-ever music festival to be... MORE
play_circle_filledImmersive Underwater Parties
Immersive Underwater Parties
Desperados Made the World's Deepest Dance Floor & an Underwater Party
Desperados created an underwater party in “the world’s deepest pool,” which went down to 42 meters and contained more than four million liters of water. Hundreds of people were... MORE
play_circle_filledMess-Proof Parties
Mess-Proof Parties
Desperados Created the Ultimate House Party That Needed No Cleanup
As part of its ongoing series of Epic Parties Imagined by You, Desperados is creating the wildest party ideas that people can dream up—and its newest one was the ultimate house party, or the “... MORE

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