Lush's Oral Tabs Offer a New On-the-Go Way to Freshen Breath
Laura McQuarrie — August 10, 2016 — Lifestyle
References: uk.lush & marieclaire
Lush has been making its Toothy Tabs (solid toothpaste tablets) for years, but it is introducing a new kind of oral tabs that work as an effective companion product.
The 'Crème de Menthe' mouthwash tabs are designed to be used after one has brushed their teeth. Lush advises taking a single tab into the mouth with a sip of water in order to "start the fizz." From there, the oral tabs can be chewed and swished around the mouth before they should be spit out, just like any other liquid mouthwash. The solid mouthwash tabs have a formula that gets a slight sweetness from stevia and a refreshing kick from peppermint oil and powder.
Some of the other new travel-friendly mouthwash tabs that Lush UK is introducing include the 'Pan Galactic Gargle Blaster,' and 'Ugai,' which takes inspiration from the Japanese custom of gargling with green tea and sea salt.
The 'Crème de Menthe' mouthwash tabs are designed to be used after one has brushed their teeth. Lush advises taking a single tab into the mouth with a sip of water in order to "start the fizz." From there, the oral tabs can be chewed and swished around the mouth before they should be spit out, just like any other liquid mouthwash. The solid mouthwash tabs have a formula that gets a slight sweetness from stevia and a refreshing kick from peppermint oil and powder.
Some of the other new travel-friendly mouthwash tabs that Lush UK is introducing include the 'Pan Galactic Gargle Blaster,' and 'Ugai,' which takes inspiration from the Japanese custom of gargling with green tea and sea salt.
Trend Themes
1. Solid Oral Care Tabs - The creation of solid oral care tabs offers a new and convenient way to freshen breath and maintain oral hygiene on-the-go.
2. Innovative Packaging Design - New and unique packaging designs for oral care products could increase convenience and disrupt traditional packaging methods.
3. Sustainable Oral Care - Oral care products that are more eco-friendly and sustainable in the long-term could disrupt the traditional oral care industry.
Industry Implications
1. Personal Care - Solid oral care tabs offer an opportunity for personal care companies to introduce innovative products that challenge traditional oral care methods and appeal to on-the-go consumers.
2. Packaging - Innovative packaging designs for oral care products could have a significant impact on packaging industry and sustainability efforts.
3. Sustainability - The creation of more sustainable, eco-friendly oral care products and packaging has the potential to disrupt the oral care and packaging industries and provide new opportunities for environmentally-conscious consumers.
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