Goby Lets You Get a Text Reminder From a Mom to Brush Your Teeth
Alyson Wyers — May 27, 2017 — Marketing
References: tfam.splashthat & refinery29
A text reminder can be extremely useful, regardless of how mundane the task -- even brushing your teeth. The same company behind elegant electric toothbrushes launched a service where you can have a real mom text you to remind you to brush your teeth. The interactive Texts From A Mom campaign from Goby encourages adults to make good oral hygiene practices a priority.
Apparently about half of Americans over 30 years old have gum disease in some form. Brushing twice a day, flossing, visiting the dentist on a regular basis and changing your toothbrush are all important oral hygiene habits. Signing up for a text reminder from a mom can help you remember these basic but often not prioritized tasks.
Apparently about half of Americans over 30 years old have gum disease in some form. Brushing twice a day, flossing, visiting the dentist on a regular basis and changing your toothbrush are all important oral hygiene habits. Signing up for a text reminder from a mom can help you remember these basic but often not prioritized tasks.
Trend Themes
1. Text Reminder Services - The rise of text reminder services opens up opportunities for businesses to incorporate personalized reminders into their marketing strategies.
2. Interactive Campaigns - Interactive campaigns like Goby's Texts From A Mom demonstrate the potential for engaging customers and promoting healthy habits through personalized messaging.
3. Oral Hygiene Technology - The demand for innovative oral hygiene products, such as elegant electric toothbrushes, continues to grow as consumers prioritize their dental health.
Industry Implications
1. Healthcare and Wellness - Healthcare and wellness businesses can explore the integration of text reminder services to promote oral hygiene and other healthcare practices.
2. Marketing and Advertising - More businesses in the marketing and advertising industry can create interactive campaigns that leverage personalized messaging to build brand engagement and customer loyalty.
3. Consumer Electronics - The consumer electronics industry can invest in developing advanced oral hygiene technology, such as smart toothbrushes, to meet the demand for innovative dental care products.
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