Simon Launched a 'Digital Concierge' to Inform Mall Shoppers
Laura McQuarrie — September 27, 2017 — Tech
Those who visit any Simon Mall, Mills center or Premium Outlet in North America now have the chance to consult a Digital Concierge chatbot that offers a wealth of information. Just like an employee who is stationed at a mall's information kiosk, the chatbot on Facebook Messenger is capable of sharing information on everything from hours of operation and daily promotions to on-site amenities.
The smart concierge bot is especially useful in the sense that consumers may converse with it as per usual, and even ask questions like: "What is the Michael Kors at Gloucester Premium Outlets next to?" or "Are the valet parking lots near Neiman Marcus all taken up?"
As well as enhancing a shopping experience by answering questions, Simon's Digital Concierge may also be used to provide personalized recommendations and tailored lifestyle content from the 'Simon SAID' publication.
The smart concierge bot is especially useful in the sense that consumers may converse with it as per usual, and even ask questions like: "What is the Michael Kors at Gloucester Premium Outlets next to?" or "Are the valet parking lots near Neiman Marcus all taken up?"
As well as enhancing a shopping experience by answering questions, Simon's Digital Concierge may also be used to provide personalized recommendations and tailored lifestyle content from the 'Simon SAID' publication.
Trend Themes
1. Digital Concierge Chatbots - Opportunity to develop AI-powered chatbots that provide personalized recommendations and tailored lifestyle content to enhance customer experience in various industries.
2. Virtual Mall Assistants - Disruptive innovation opportunity to create virtual assistants that can provide shoppers with real-time information, daily promotions, and on-site amenities, improving overall customer engagement.
3. AI-driven Shopping Experiences - Development of AI-driven technologies that offer tailored recommendations and personalized content to shoppers, transforming traditional shopping experiences into interactive and personalized journeys.
Industry Implications
1. Retail - Opportunity for retailers to implement digital concierge chatbots to enhance customer experience and provide real-time information on products, promotions, and in-store amenities.
2. Shopping Malls - Disruptive innovation in the shopping mall industry by introducing virtual mall assistants that provide instant information and personalized recommendations to shoppers.
3. Customer Service - Development of AI-powered chatbots in the customer service industry to provide personalized recommendations, answer inquiries, and enhance customer engagement with real-time information.
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