Midcenturian Tarot Reimagines Tradition with a Modernist Eye
Clara Vaduva — September 22, 2016 — Art & Design
References: madamclara & indiegogo
The Midcenturian Tarot deck designed by Madam Clara reinterprets the traditional Rider-Waite tarot -- the ubiquitous deck that remains to be the cornerstone of every fortune-teller's arsenal -- and updates the illustration style with the bold spirit, vivid colors and simplified shapes of mid-century modern design.
Tarot readers schooled in the iconic the Rider-Waite will readily find that every significant symbol and color has been adapted in each of the 78 card designs. Even traditionally dark cards like Death, The Tower and The Devil have a whimsical brightness that take the taboo stigma of the occult to a friendlier place.
All of the Midcenturian Tarot card designs in this unique deck feature big, bold numerals and titles that occupy nearly a third of the composition, allowing for a quick read.
Tarot readers schooled in the iconic the Rider-Waite will readily find that every significant symbol and color has been adapted in each of the 78 card designs. Even traditionally dark cards like Death, The Tower and The Devil have a whimsical brightness that take the taboo stigma of the occult to a friendlier place.
All of the Midcenturian Tarot card designs in this unique deck feature big, bold numerals and titles that occupy nearly a third of the composition, allowing for a quick read.
Trend Themes
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2. Tarot Reinterpretation - Disruptive innovation opportunity: Reimagine and update traditional tarot decks with new aesthetics, symbols, and themes to attract a wider audience.
3. Whimsical Occult Imagery - Disruptive innovation opportunity: Combine elements of whimsy and brightness with traditionally dark or taboo subjects to make them more approachable and mainstream.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Introduce mid-century modern design principles into various art and design industries such as graphic design, fashion, and interior design.
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3. Wellness and New Age - Disruptive innovation opportunity: Create tarot decks that utilize whimsical and approachable imagery to appeal to a broader audience seeking spiritual guidance and self-reflection.
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