New York's 'VR World' Allows Users to Come Back from the Digital Dead
Ellen Smith — October 18, 2017 — Art & Design
References: flatlineexperience & psfk
'VR World' is enabling consumers to play with the idea of death this Halloween season through a spooky narrative-driven story line which offers users a chance to experience coming back to life from the dead.
Spanning across three floors, guests are invited to choose from over 55 virtual reality experiences, with genres ranging from sci-fi to documentary-based. More recently, VR World partnered with Portal Experiences to produce 'Flatline Emergency Room,' a seven minute VR experience which enables an individual to relive the near death experience of Gloria Hippie, which occurred in a New Jersey military hospital ward in 1955.
The company describes these story lines as a pivotal transition from "storytelling to story living," which adds an even greater layer of immersion to one's experience.
Spanning across three floors, guests are invited to choose from over 55 virtual reality experiences, with genres ranging from sci-fi to documentary-based. More recently, VR World partnered with Portal Experiences to produce 'Flatline Emergency Room,' a seven minute VR experience which enables an individual to relive the near death experience of Gloria Hippie, which occurred in a New Jersey military hospital ward in 1955.
The company describes these story lines as a pivotal transition from "storytelling to story living," which adds an even greater layer of immersion to one's experience.
Trend Themes
1. Narrative-driven VR Experiences - Businesses can create immersive VR experiences with compelling narratives to enhance user engagement.
2. Sci-fi and Documentary VR Experiences - Offering a diverse range of VR genres, businesses can cater to different interests and preferences of users.
3. Transition From Storytelling to Story Living - Innovative businesses can explore new ways of immersing users in narratives, creating more memorable experiences.
Industry Implications
1. Virtual Reality Entertainment - The virtual reality entertainment industry can leverage narrative-driven experiences to attract and engage consumers.
2. Tourism and Travel - The tourism and travel industry can use VR to provide virtual experiences in different locations and historical events.
3. Healthcare Simulation - In the healthcare industry, VR can be utilized to simulate medical scenarios and enhance training and education.
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