Adidas X Alexander Wang Season 2 is Ordered Via Chatbot
Mary Van Puymbroeck — July 31, 2017 — Marketing
References: adidas & refinery29
The 'adidas X Alexander Wang Season 2' takes inspiration from New York's bike messenger and rave culture with its collection of chatbot-ordered clothing.
For the release of this collaboration, fans in New York will be able to text a phone number to order pieces in the collection. A chatbot will process your order and dispatch a bicycle courier wearing the collection to deliver the parcel the same day. Billboards advertising this unique ordering system will pop up all over New York City on the day of the collections release, July 29th.
The ad campaign for this chatbot-ordered clothing collection features a group of New York bike messengers as they speed through the city, party at a warehouse rave and pass out with their shoes on.
For the release of this collaboration, fans in New York will be able to text a phone number to order pieces in the collection. A chatbot will process your order and dispatch a bicycle courier wearing the collection to deliver the parcel the same day. Billboards advertising this unique ordering system will pop up all over New York City on the day of the collections release, July 29th.
The ad campaign for this chatbot-ordered clothing collection features a group of New York bike messengers as they speed through the city, party at a warehouse rave and pass out with their shoes on.
Trend Themes
1. Chatbot-ordered Clothing - Disruptive innovation opportunity: Develop advanced chatbot technology for ordering and delivering clothing, providing a seamless and personalized shopping experience.
2. Collaborative Fashion - Disruptive innovation opportunity: Foster collaborations between fashion brands and technology companies to create unique and interactive shopping experiences, attracting a younger demographic.
3. Location-based Marketing - Disruptive innovation opportunity: Utilize location-based advertising strategies, such as billboards and pop-up events, to create buzz and drive customer engagement for new fashion collections.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement chatbot-powered ordering systems to streamline the purchasing process and enhance customer satisfaction.
2. Technology - Disruptive innovation opportunity: Develop cutting-edge chatbot technology and AI algorithms to enable personalized and efficient customer interactions in the clothing industry.
3. Marketing and Advertising - Disruptive innovation opportunity: Incorporate creative location-based marketing techniques, such as billboards and experiential events, to generate excitement and increase brand visibility.
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