Nimby Burger Releases Literal Promotional "Flyers"
Armida Ascano — August 25, 2010 — Marketing
References: nimbyburger & mediaincanada
Vancouver's Nimby Burger is a retro-inspired burger joint with great, simple food and an innovative advertising campaign to boot.
Capitalizing on their Kits Beach location, Nimby Burger printed promotional coupons on frisbees tossed to beach-goers. The coupons offer a free sample of the product, making the literal "flyers" interactive and appealing.
With burgers made by "100% humans," the campaign has a retro concept with a modern execution. The Nimby Burger website is designed in a 1950's style and backed by various social media initiatives including a live "line-cam" with 24 hour coverage of the burger stand.
Capitalizing on their Kits Beach location, Nimby Burger printed promotional coupons on frisbees tossed to beach-goers. The coupons offer a free sample of the product, making the literal "flyers" interactive and appealing.
With burgers made by "100% humans," the campaign has a retro concept with a modern execution. The Nimby Burger website is designed in a 1950's style and backed by various social media initiatives including a live "line-cam" with 24 hour coverage of the burger stand.
Trend Themes
1. Interactive Coupons - Deploying interactive and appealing promotional material through innovative mediums such as frisbees presents opportunities for businesses to engage with their target market.
2. Retro-inspired Advertising - Taking inspiration from past decades and implementing it in modern times provides businesses a chance to showcase their innovative approach to marketing.
3. Location-based Promotion - Creating promotional offers based on a business's location provides opportunities for businesses to create targeted and effective campaigns.
Industry Implications
1. Fast Food - Fast food restaurants can look into implementing interactive promotional materials in their marketing strategy to engage with their customers and spread brand awareness.
2. Outdoor Activities - Companies focusing on outdoor activities can utilize innovative mediums like frisbees to promote products and create awareness to their target audience.
3. E-commerce - E-commerce websites can look into using location-based promotions to target audiences in specific areas, making the marketing campaign more effective and personalized for the customers.
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