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Mascot Adapation

Keeping consistency, yet remaining current means evolving brand representatives

Implications - For decades, mascots have proven an effective way to establish brand presence; however, this idea may be dated for consumers seeking a more personable, customized connection from brands. Battling this means adapting mascots to mimic the times. This provides both novelty, and a topical connection.
Trend Themes
1. Personalization of Mascots - Consumers are seeking more personable, customized connections from brands, which requires adapting mascots to be more relevant with the times.
2. Humor and Pop Culture in Advertising - Brands are leveraging humor and pop culture to make mascot ads engaging and relatable to consumers.
3. Expanding Mascot Universe - Mascots are being integrated into larger brand universes to maximize their impact and create more engaging ad campaigns.
Industry Implications
1. Advertising - The advertising industry can utilize personalization, humor, and expanding brand universe trends to create engaging and relevant Mascot-based ad campaigns.
2. Entertainment - Mascots can be integrated into broader entertainment universes to create more immersive, interactive experiences for fans, leveraging the expanding brand universe trend.
3. Consumer Goods - Consumer goods companies can utilize personalization and humor trends to create memorable and relatable brand mascots that resonate with their target demographics.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
162,344 Total Clicks
Date Range:
Jul 14 — Mar 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Anniversary Mascot Illustrations
Anniversary Mascot Illustrations
The New Yorker Releases Nine Covers in Celebration of 90 Years
The New Yorker celebrated its 90th birthday with a series of covers designed by talented artists, including Anita Kunz, Barry Blitt, Lorenzo Mattotti and Christoph Niemann. As per tradition, the... MORE
play_circle_filledDoughy Ice Challenges
Doughy Ice Challenges
Pillsbury's Ice Bucket Challenge Video Stars a Brave Poppin' Fresh
Since there are hundreds of people creating their own Ice Bucket Challenge videos for ALS, it’s no surprise that several brands are now getting in on the action too. Although there are a few... MORE
play_circle_filledEpic Icy Challenges
Epic Icy Challenges
Old Spice's ALS Ice Bucket Video is as Epic as Expected
After being nominated by women’s deodorant brand Secret, it was time for the Old Spice Guy to make his own ALS Ice Bucket video. Since Old Spice commercials have a reputation for being pretty... MORE
play_circle_filledCat Meme Cereal Ads
Cat Meme Cereal Ads
This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat
After capturing the hearts of the Internet, Grumpy Cat has been a busy cat, venturing to Disneyland, claiming The Iron Throne and in this Honey Nut Cheerios ad, meeting the cereal’s mascot Buzz.... MORE
Suave Senior Beer Ads
Suave Senior Beer Ads
This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
The Dos Equis beer ads featuring a mysteriously suave and seemingly perfect elder gentlemen have quickly acquired cult status among beer-lovers old and young. A great example is this ad from early... MORE

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